Enhancing Youth Engagement: Strategic Social Media Communication for FJM Federation

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Enhancing Youth Engagement: Strategic Social Media Communication for FJM Federation

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Youth federation communication, social networks, FJM, digital engagement, young people, social media marketing, influencer marketing, community management, organizational communication, interculturalism, education for Muslim youth, digital mutations, youth organization, Tiktok, content creation, online participation, public life, social media strategy, brand recognition, functional communication, relational communication, digital marketing, Belgium, Centre d'Informations sur les Médias, CIM, Xavier Degraux, social media consultant, online petition, online donations, community building, trust building, loyalty, engagement goals, union gathering, Muslim youth, personalized community management, added value, target audience, areas of interest, calls to action, meaningful actions, exposure promotion, FJM members, social media performance, content formats, social network codes, digital uses, youth engagement, public life participation, online content sharing, brand loyalty, recognizable actor, federation objectives, service promotion, communication spaces, shared communication, member engagement, young people expectations, social media channels, prioritization, success formats, scientific literature, good practices, digital marketing training, consulting, organizational communication researcher, Florence Carion, Clément Pellerin

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Abstract

Boost your youth federation's online presence with effective social media strategies. Discover how to engage young people, foster a sense of community, and establish your organization as a recognizable actor in the field of interculturalism and education. Learn from the latest studies and expert insights on social media trends, content creation, and influencer marketing. Develop a tailored approach to reach your target audience, build trust, and drive meaningful actions. Explore the potential of platforms like TikTok, personalized community management, and calls to action that resonate with Muslim youth. Strengthen your federation's digital engagement and achieve your goals of unity and gathering.

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[...] In fact, if researchers in management sciences have been able to show the interest of using social networks for the development of a brand4. It is the same for associations that want to impact and reach young people to provoke more of their engagement. In fact, Professor of Management, François Mayaux analyzes that most of the world's associative organizations deliver services, and they can therefore "usefully draw inspiration from research in the field of service marketing""5. At the same time, Florence Carion, researcher in organizational communication, explains that establishing adequate communication for the members of an association requires two elements: the the implementation of complementary actions combining functional communication (based on the principles of marketing) and relational communication (based on participation and awareness). [...]

[...] https://www.europarl.europa.eu/RegData/etudes/STUD/2023/733109/IPOL_STU(2023)733109(SUM01)_FR.pdf Digital Engagement, First Mode of Participation of Young People in Public Life - Labo. labo.societenumerique.gouv.fr/en/articles/digital-engagement-first-mode-of-participation-of-young-people-in-public-life labo.societenumerique.gouv.fr/articles/digital-engagement-first-mode-of-participation-of-young-people-in-public-life Mayaux, F. (2012). Marketing for the benefit of social and solidarity economy organizations. In E. Bayle and J. Dupuis Management of social and solidarity economy enterprises: Plural identities and specificities (1st ed., p. 157-179). De Boeck Supérieur. https://doi.org/10.3917/dbu.bayle.2012.01.0157 « Social networks: the most performing types of content.https://blog.hubspot.fr/, January blog.hubspot.fr/marketing/social-networks-content-performance Mazier, D. (2012).Community management: your marketing and communication strategy on social networks. [...]

[...] In the case of the FJM, adopting Tiktok, publishing engaging content, could therefore favor the interactivity between the federation and its youngest members, while strengthening the sense of belonging of its members. However, it is a matter of ensuring that there is a concordance between the virtual and physical engagement of its members. Bibliography Degraux, Xavier, et al. "Social Networks in Belgium: All the Figures 2024 (Study)".Xavier Degraux - Consultant and Trainer Digital Marketing and Social Media Training and Consulting February 2025, www.xavierdegraux.be/reseaux-sociaux-en-belgique-toutes-les-statistiques-2024-etude Dolbeau-Bandin, C., Lochon, A. et Krebs, D.-. -V. (2017). Social Media and Associations: Successful Conjugation of Functional and Relational Communication? The Digital Notebooks, 51-74. https://shs.cairn.info/revue-les-cahiers-du-numerique-2017-2-page-51?lang=fr. [...]

[...] In this context, by linking scientific literature to the FJM's challenges, I will question the main strategic issues in terms of communication for the FJM. General Context: Digital Mutations and Youth Organization Communication To clearly grasp the challenges of these digital mutations, it is first necessary to focus on the digital uses of young people. Social media are everywhere in the lives of young people, as confirmed by a 2023 report from the European Parliament. According to a 2025 study by Xavier Degraux, a Belgian consultant in social media and digital marketing, based on data from the Centre d'Informations sur les Médias (CIM) million people over 18 years old used social media at the beginning of the year of this population connected daily to Facebook to Instagram and 23% to Youtube1. [...]

[...] In the case of federations, their objectives are to federate, strengthen the engagement of young people, facilitate communication between their members, create shared communication spaces, and promote the offer of services. To reach this target of young people as well as possible, we can question the good practices recognized in scientific literature concerning the expectations of young people on social networks, the channels to prioritize, and the formats that meet the most success. In the case of FJM, as we have been able to analyze, its objective is triple: - To be in service to Muslim youth - Favoriser le dialogue interculturel - To train and educate its network permanently Thus, taking into account our first research, it is possible to transpose the federation's objectives into marketing objectives, consisting of strengthening the engagement of young people, positioning the FJM as a recognized actor in intercultural dialogue and also a reference actor in the field of training and continuing education among young people in the network. [...]

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