The A to Z of retail trade: Retail management
Thesis - 28 pages - Management
When man started to cultivate and harvest the land, he would occasionally find himself with a surplus of goods. Once the needs of his family and local community were met, he would attempt to trade his goods for different goods produced elsewhere. Thus markets were formed. These early efforts to...
Retail marketing and strategies: A look at India (15 slides)
Presentation - 5 pages - Services marketing
This presentation deals with retail marketing in India and lists some ways to improve the market standing of the product and the retailer. Some of the points covered are advertising media comparison charts and public relations / publicity objectives for retailers. The presentation also...
The changing face of consumer behavior in response to organized retail markets in India
Tutorials/exercises - 33 pages - Business strategy
The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being...
An analysis of the Indian retail industry
Tutorials/exercises - 63 pages - Business strategy
The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly...
The French big gun in retail: Carrefour
Thesis - 11 pages - Services marketing
Carrefour is the French world challenger and the European leader in the retail industry and also the second largest retail company worldwide. In order to maintain the position of Carrefour as a global retailer and due to the high competition, marketing researches have to be...
Retail Banking with ING Vysya
Case study - 103 pages - Finance
Today retail banking has emerged as the dark horse in banking sector. Low interest rates and booming consumerism have unleashed credit off take in retail segment in a big way. The personal banking segment customers have become the center of attraction... Credit exposures through...
Organized retail sector in India
Thesis - 17 pages - Business strategy
Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retail is India's largest industry,...
A study on the competitive environment in the retail market
Tutorials/exercises - 39 pages - Services marketing
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the...
Retail Industry Analysis
Essay - 3 pages - Finance
The retail industry is flooded with products and services, all vying for market share and revenue. In order to succeed, the different firms must carefully understand and analyze the market they are in. They must ask questions about their rivals and the structure of the industry, as well...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - published: 14/12/2006
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now...
Alberstons (United States)
Case study - 7 pages - Business strategy
Currently, it has two thousand two hundred and seventy-seven retail stores in the country, operating in different brands, such as Albertsons, Vons, Tom Thumb, United Supermarkets, Carrs, Balducci's Food Lovers Market, Haggen, Pavilions, Star Market, Acme, Randalls Safeway, and...
Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?
Text commentary - 2 pages - Brand management
This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted...
Strategy and Business Policy - Amazon
Case study - 3 pages - Business strategy
The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...
How connected devices transform client experience?
Thesis - 25 pages - Digital & e-marketing
Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already...
Marketing Mix - Samsung
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Accounting for Customer Incentives
Essay - 2 pages - Accounting
In an effort to increase its customer base, Runway implemented a customer referral marketing campaign. Here, existing customers of Runway can refer a friend to it and receive $25 credit towards purchase of future merchandise. The terms and conditions are that the existing customer should refer a...
Company Logistic Analysis, Drawbacks, And Recommendations
Case study - 5 pages - Business strategy
Home Depot is one of the largest retailers of home improvement products and services. The company has over 2255 retail stores across 50 states in the U.S. The company employs more than 300,000 employees. The company is listed on the New York stock exchange and in the doe Jones. The company...
Financial services through non branch delivery channels
Case study - 42 pages - Finance
With more than 70 percent of financial system assets owned by the banks, the banking sector continues to be the most dominant force in the Indian financial system. However, with the growth in the economy being sluggish, banks can no longer afford to rely on ‘corporate banking' to...
Please Smile, the CCTV is running!
Essay - 5 pages - Social, moral & civic education
The Closed Circuit Television system is a tool employed in most retail environments to ensure public security, especially after the September 11 attacks, but it is usually ignored by researchers. For shoppers, CCTV may be a critical factor affecting their perspective on a retail...
A look at Future Group
Presentation - 66 pages - Business strategy
Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail"....
Business strategies: The Carrefour group
Case study - 16 pages - Business strategy
The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers...
Commodity markets Vs share markets
Case study - 77 pages - Finance
Indian markets have recently thrown open a new avenue for retail investors and traders to participate in: commodity derivatives. For those who want to diversify their portfolios beyond shares, bonds and real estate, commodities are the best option. Till some months ago, this wouldn't...
An analysis of the current use of inter-organizational information Systems in the Irish grocery industry
Thesis - 4 pages - Business strategy
The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded to the mailed questionnaire; a further...
Walmart Overseas: An analysis
Internship report - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the...
Mall management
Thesis - 7 pages - Management
Retail Sector has witnessed an immense growth in the last few years. The key factors responsible for the retail boom have been the change in consumer profile and demographics, increase in the number of international brands available in the market, economic implications of the...
Distribution analysis of Migros
Case study - 5 pages - Services marketing
Founded in 1925 by Gottlieb Duttweiler, Migros is a conglomerate of Swiss companies in the retail sector. Its head office is based in Zurich, Switzerland. Migros is the largest distribution company in Switzerland with 37% market share. It has over 81,600 employees and 2 million...
Walmart Overseas: An analysis
Essay - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the...
Chanel - Global Operations
Market study - 7 pages - Business strategy
Chanel S.A., fondly known as Chanel is a privately owned fashion brand. It was founded by Gabrielle "Coco" Chanel in 1909. Company is headquartered at Paris, France and is present in more than 310 locations worldwide. The annual revenue as recorded in 2010 stands to be ?1.809 billion.The company...
Price and availability pulse: India topical analgesics market (Online-Offline Comparison) August 2013
Market study - 4 pages - Management
nline platform channels such as healthkart.com, bigbasket.com and healthkartplus.com provide medium price bargain i.e. strong customer value across topical analgesics segment than retail offline stores. Although, online channel owners still lack product expansion and strong horizontally...
