Marketing Mix - Samsung - publié le 14/09/2021
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
Market study - Sales management and negotiation techniques: Wegmans
Case study - 9 pages - Management
Wegmans first started as Rochester Fruit and Vegetables Company in 1916, highly influenced by their parent's store, this business was founded by John Wegman, joined later by his brother Walter Wegman. After 6 years selling fruits and vegetables, the brothers acquired the Seel Grocery Co....
Strategic Management - Best Buy
Case study - 3 pages - Business strategy
Best Buy is an American firm, retailing principally electronic items in the United States, Canada and Mexico. Founded in 1966, the capitalization was about 17 billion dollars in 2018 and the turnover about 40 billion dollars the same year. We will first present the analysis of the Porter's...
Partnership with Super U Mordelles
Internship report - 3 pages - Automotive marketing
Job description for creating a partnership with Super U of Mordelles, outlining key responsibilities and objectives.
Decathlon Loyalty Strategy
Case study - 14 pages - Marketing theories
Decathlon's customer-centric loyalty strategy focuses on emotional, relational, and servicial aspects, moving away from transactional loyalty programs.
Omnichannel Distribution Strategies
Tutorials/exercises - 3 pages - Distribution marketing
Discover how brands leverage omnichanneling, AI, and digital tools to enhance customer experience and sales staff performance.
ASAP Second-Hand Luxury Partnership Proposal
Presentation - 3 pages - Luxury marketing
Discover how ASAP's second-hand luxury clothing and accessories can attract new customers to Model'75's sales location and boost sales through a consignment sale partnership.
Launching Babette 60% MG Butter: Market Analysis
Case study - 13 pages - Startup, entrepreneurship
Analysis of the feasibility of launching a new reduced-fat butter range 'Babette 60% MG' in the Large and Medium-Sized Surfaces market.
Recruitment Officer Internship Report at Monoprix
Internship report - 23 pages - Human resources
This internship report details the experience of a recruitment officer in the Alternance Service of Monoprix, highlighting tasks, skills developed, and contributions to the company.
Sales Forecast Dashboard Analysis
Tutorials/exercises - 3 pages - Accounting
Analysis of sales data and forecast for N+1, including cash transactions and average basket size.
Luxury Redefined: Experience Over Material Wealth
Tutorials/exercises - 6 pages - Linguistics & languages
The concept of luxury is evolving, shifting from material possessions to experiences, ambience, and emotional connections, as discussed by thinkers like Kapferer, Bastien, and Kabakov.
Franchises Revitalizing City Centers
Case study - 11 pages - Urban planning
This document examines the role of franchises in revitalizing city centers, discussing the decline of city centers, the impact of e-commerce, and the advantages of franchises.
The French ADEO group: Case study
Case study - 100 pages - Business strategy
Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to...
A study on customer's satisfaction on Pantaloons
Case study - 23 pages - Services marketing
Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as “All activities involved in selling goods and services directly to final consumers for...
Please Smile, the CCTV is running!
Essay - 5 pages - Social, moral & civic education
The Closed Circuit Television system is a tool employed in most retail environments to ensure public security, especially after the September 11 attacks, but it is usually ignored by researchers. For shoppers, CCTV may be a critical factor affecting their perspective on a retail...
The strategy of investment and development of the French companies in Poland
Thesis - 75 pages - Business strategy
This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...
Online electronic version on physical book purchase: An analysis on resale and welfare impact
Dissertation - 7 pages - Computer science
Amazon recently began a new service: providing an electronic version of books to its consumers after they purchase the physical books. This business practice provides consumers with an opportunity to reseller brand new books, which will influence publisher, retailers and consumers. Using a...
An integrated coordination model for a supply chain dealing with short life-cycle products operating under stock dependent demand
Dissertation - 5 pages - Management
The market demand of any product is generally influenced by quality, warranty, service, advertisement and sales promotion. Apart from these factors, the amount of stock displayed will also significantly influence the sales at retail level. Though, many inventory models have been developed...
A survey about key factors influencing the women's buying behaviors in London
Case study - 30 pages - Business strategy
London's e-retail industry is as big as most of the developed cities in the world. Technology has been developed to an extent where in people purchase any thing from their home computer. Moreover, in cities like London, internet has been prevalent and most of the women are working women....
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Thesis - 75 pages - Business strategy
Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as marketing's holy...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...
A look at Future Group
Presentation - 66 pages - Business strategy
Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail"....
The influence of music on the behavior of purchase of the consumer (2008)
Thesis - 45 pages - Services marketing
Armed with a specialization in marketing from my studies at ESC Reims, and a real passion for this sector, I decided to explore the realm of sensory marketing. Indeed, this new marketing approach seems to provide real operational value to the discipline. Subsequently, I am more focused on a...
Strategic analysis of McCarthy motors limited - publié le 29/09/2009
Dissertation - 20 pages - Business strategy
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with...
Is internationalization a form of survival for large distribution?
Thesis - 59 pages - Management
In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...
Strategic analysis of McCarthy motors limited
Case study - 26 pages - Business strategy
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with...
Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces
Case study - 7 pages - Business strategy
Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other relevant...
Supermarkets face out food discounters: from buying to shopping - publié le 15/01/2009
Essay - 24 pages - Business strategy
The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research and a discussion confronting the literature...
Financial services through non branch delivery channels
Case study - 42 pages - Finance
With more than 70 percent of financial system assets owned by the banks, the banking sector continues to be the most dominant force in the Indian financial system. However, with the growth in the economy being sluggish, banks can no longer afford to rely on ‘corporate banking' to...
Can Tesco expand and succeed in North America? - published: 17/05/2009
Case study - 30 pages - Business strategy
In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...
