Managing Events for Hospitality and Tourism - Taste of London
Case study - 12 pages - Management
Taste of London is an annual culinary event with multilateral issues. Commercial, political, economic, and cultural, are all dimensions that characterize this event. A voluntarist spirit emerges from this event, sponsored by both major brands in the food industry, and subsidized by local...
The COVID-19 Impacts on Tourism Industry - The Japan's Case
Thesis - 13 pages - Tourism marketing
It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...
Sport, and Media Triad analysis
Case study - 5 pages - Educational studies
There are growing numbers of athletes that are openly coming out to confess that they are gay. While this comes as a shock to most of their fans, the reality of them confessing that they are gay in male dominated fields is not that good. College football has won the hearts of many fans across the...
Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
Indicators to measure awareness and image: Sports and sponsorship
Case study - 3 pages - Sports
The sponsoring companies setting up a sponsorship deal also want as many people as corresponding to the intended target and way to remember the brand. This marks the memory that will affect its reputation, that is to say the number of people who know their name or existence. To measure the...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
The tourism challenge in the region for Paris Giverny
Law case study - 6 pages - Luxury marketing
One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...
Managing hospitality and tourism projects - Guest complaint follow-up procedure in Aster restaurant (London)
Case study - 12 pages - Management
Project management is a temporary action with a beginning and an end, which mobilizes identified resources (human, material, equipment, raw materials, informational and financial) during its realization, which has a cost and is therefore the object of a budgeting of means and a balance sheet...
Business strategy in hospitality and tourism - The Ritz-Carlton group
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Managing Hospitality and Tourism Projects - Aster Restaurant (London)
Case study - 11 pages - Management
Project management is a temporary action with a beginning and an end, which mobilizes identified resources (human, material, equipment, raw materials, informational and financial) during its realization, which has a cost and is, therefore, the object of budgeting of means and a balance sheet...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Indicators to measure image: Sponsorship for sports
Case study - 5 pages - Sports
Sponsor of the image measurement indicators are essential to business. A sponsorship deal is in place to naturally enhance the brand image and thus favorably influence the audience. To be effective, sponsorship should produce a positive image and brand quality. Image Measurement Indicators will...
Can the sector of tourism contribute to the development of Africa?
Essay - 4 pages - Services marketing
Tourism has become a leading global industry and has played a major role in the development of a continent. It contributes to the enhancement of the cultural heritage and culture of a country. According to figures provided by the WTO (World Tourism Organization), Africa has...
The tourism industry in India and the current status
Thesis - 6 pages - Social, moral & civic education
Tourism is an activity that takes place when people move to some other place for leisure or business & stay at least for 24 hours. Tourism as a form of education is a part of civilized existence. Tourism involves the stay of nonresidents in that area other than that...
Business tourism
Thesis - 4 pages - Business strategy
The tourism industry is divided based on various types of travel like leisure and business. Traveling for leisure and business constitute the majority of the tourism industry. The market for business tourism has grown nationally and internationally. The business...
An introduction to tourism
Thesis - 8 pages - Social, moral & civic education
Tourism is the act of travel for predominantly recreational or leisure purposes, and also refers to the provision of services in support of this act. According to the World Tourism Organization, tourists are people who "travel to and stay in places outside their usual...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest...
Green tourism
Essay - 4 pages - Services marketing
France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...
Extreme sports
Dissertation - 35 pages - Services marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV,...
A critical perspective on volunteer tourism
Case study - 7 pages - Management
The special interest tourism segment has been the new tourism of the 1980s and 1990s. According to Knowles and Curtis (1999), mass tourism will be replaced by a ‘more responsible and more realistic, variety of mass tourism, where price is no longer the critical...
Business tourism in France
Thesis - 13 pages - Business strategy
Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including...
A study on the Indian leisure industry and its importance in the business world
Thesis - 23 pages - Business strategy
The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing. The working classes had neither the...
Leisure and the life cycle: The functions of leisure throughout the aging process
Thesis - 4 pages - Social, moral & civic education
Leisure is truly a universal human need. Every society, culture and region in the world has forms of entertainment and recreation designed to fulfill a wide range of needs. However, as people age many of their needs change, and thus their leisure and its functions change as well.(...
Evolution of tourism in Turkey
Case study - 10 pages - Services marketing
This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this...
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
"In sum, at night, young people seek excitement in cities, not safety": discuss the relationship between young people's leisure activities, crime and the fear of crime.
Essay - 8 pages - Criminal law
Young people's behaviours are seen in the society as a catalyser of change, a vector for social and moral evolution. Usually our societies, often driven by a sense of cautious conservatism, are prudent or even resistant towards youth's attitude. Contrary to the common thoughts youth delinquency...
Tourism in South Africa
Internship report - 5 pages - Social, moral & civic education
South Africa is the leading destination of the Africa continent with 9 million international tourists. The country is really opened up to tourism in during early 90's, at the end of apartheid regime. This activity, although recent, has known a considerable growth, due to an...
