Strategic analysis of the Accor group
Case study - 43 pages - Business strategy
Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...
Hotels: A description various departments in a hotel
Thesis - 21 pages - Management
The term "tourism" originates from the word "tour" and denotes the willingness of a person for visiting a place away from one's own home because of reasons such as to spending leisure time, being on official duty, on medical grounds, etc. This willingness and interest of people...
Basic concepts involved in planning the set up of a hotel
Thesis - 17 pages - Business strategy
Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the Roman Empire created problems, and for several...
Internet Marketing Strategy Expedia.com and its main competitor Travelocity
Case study - 15 pages - Digital & e-marketing
Taking a vacation has become increasingly easy as it is convenient to go online and book holidays. Probably more convenient than visiting a brick-and-mortar travel agency. The number of people booking holidays online is increasing as more and more people are becoming computer-literate, and...
Red Bull marketing for the Philippine market (2007) - publié le 16/01/2009
Essay - 10 pages - Services marketing
The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their...
Red Bull marketing for the Philippine market (2007)
Case study - 8 pages - International marketing
The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their...
Starting a travel agency
Thesis - 2 pages - Business strategy
According to the Department of Commerce, The Indian Travel and Tourism Industry is the nation's 11th largest retail industry and will be number five by the year 2014. Revenues from travel have increased approximately 100% in the last decade with Indian travel agencies producing over...
New British second homeowners in the French countryside: The Cathar country's case - publié le 16/01/2009
Case study - 24 pages - Journalism
The study examined the motivations of the British buying a second home in France and more particularly in the “Cathar Country”. The research then focused on their economic impacts on the region, and their integration in the local community. Antagonism of the British second homeowners...
Aquitaine: Case study
Case study - 4 pages - World geography
The Atlantic coast of France, extending over several kilometers, was until in the 70s as the South marginalized but follows a turning economy. Indeed, the South Atlantic coast will know economic development through tourism and aquaculture. The sizes of these coasts are important we will...
New British second homeowners in the French countryside: The Cathar country's case
Case study - 35 pages - Sociology & social sciences
The study examined the motivations of the British buying a second home in France and more particularly in the “Cathar Country”. The research then focused on their economic impacts on the region, and their integration in the local community. Antagonism of the British second homeowners...
The 5 star hotel industry in India
Thesis - 6 pages - Business strategy
The Indian hotel industry has been in the limelight during the past three years. It went through a bad phase during the period 1997 to 2002. Varied reasons led to the poor performance of the hotel companies during this period, with the major being the nuclear tests carried out by India in 1998...
An analysis on Disney - publié le 29/09/2010
Case study - 4 pages - Business strategy
Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the...
An analysis on Disney
Case study - 4 pages - Business strategy
Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the...
Diagnosis of marketing of Festival, the European specialist in cruising
Case study - 4 pages - Services marketing
Since the 1960's, the world tourism market has been booming. Thanks to paid holidays, households are now able to devote much of their time and budget to recreation. The tourism market has now a large and growing share in economic activities of countries. Also, the cruise...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide margin....
Strategic Management: Club Med - publié le 22/02/2011
Case study - 7 pages - Management
Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I...
Relationships in a multicultural company in the Middle East
Case study - 7 pages - Management
Dubai, the city of all superlatives, is the specific place where is based, the business that we are analyzing through a classic problem closely linked to the multiculturalism of the company. This territory reveals few important characteristics; indeed, it's one of the city symbols of luxury...
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Tourism marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators...
Relationships in a multicultural company in the Middle East - publié le 10/03/2009
Case study - 7 pages - Human resources
Dubai is a city of all superlatives. It is a specific place which reveals few important characteristics. Indeed, it is also considered as a city of significant symbols of luxury and tourism. Thus, our company which offers cheap accommodation is composed of a small team which includes the...
Strategic Management: Club Med
Case study - 7 pages - Management
Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I...
Essential departments in a hotel
Tutorials/exercises - 34 pages - Management
The past, present and the future of the hospitality industry are closely linked. Today's lodging and restaurants are the result of many centuries of social and cultural evolution. Comfortable and sanitary lodging was once considered the exclusive privilege of the wealthy. But with the rise...
Strategic Intelligence Report - NSW, Australia - published: 29/09/2010
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators...
International festival & events
Case study - 18 pages - Management
This report evaluates and critically determines the origins, aims and significance of different festivals and events around the world and their impacts on local culture and communities, with reference to current issues and trends in international festivals and events. This portfolio first reviews...
The business environment of TUI: A case study
Case study - 6 pages - Management
The History of TUI is atypical. Since the mid-1990, TUI has reinvented itself. Historically, Preussag was a German company of smelting and mining industry (Viarlot, 2007 and TUI, 2010a). However, the profitability of this sector decreased and the competition from the emergent country started to...
London city - publié le 06/07/2015
Case study - 3 pages - Educational studies
London, central and dynamic city becomes throughout the century the place of a strong political activism, in its most modern form. The UK is considered the land of individual freedom that welcomes exiles continent such as Zola or Marx and Engels. They organize their 1847 international communist...
Country tourist study Croatia:" The Mediterranean as it once was"
Case study - 17 pages - Tourism marketing
Croatia received 10,000,000 tourists in 2006, and is ranked 18th among the most popular tourist destinations in the world. It is significant to know that domestic tourism represents only 15% of this figure. Croatian people are still too poor to enjoy holidays in their home country and...
The segmentation of consumers towards the diversification of luxury brands
Dissertation - 100 pages - Luxury marketing
In a world where the competition is hard, luxury brands expanded their strategies in order to attract new customers and leverage their equity against their several competitors. Apparently, the main products derived from the original brand do not anymore suffice to the luxury brands, which are now...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...
The Olympic games, the face of the World every four years
Essay - 25 pages - Sports
This report will be limited to the modern era of the Olympic Games but we need to know the full history of this world event in order to understand all the characteristics of the Games. This history began 3000 years ago in 776 BC in classical Greece with the religious purpose of celebrating...
Strategic Marketing Plan "Club Mediterranee"
Case study - 11 pages - Tourism marketing
I have decided to open two new Winter Club Med villages, the Elbrouz resort and the Krasnya Poliana Extreme, in Russia. They will both be '5 tridents' standards, they will be part of my portfolio 'live the outstanding'. In 2008, Club Med created this new concept of '5...
