Study of the various strategies of Air France and Easy Jet
Case study - 8 pages - Business strategy
Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order...
Impact of the delays of delivery of A380 Airbus in the sector of aeronautics and the restructuring plan
Essay - 11 pages - Business strategy
These last months, the situation of the air transport has been strongly influenced by the crisis which Airbus saw, due mainly to the delays in the delivery of A380. Sonaca is also touched by this crisis, and this, because Airbus is a very important customer. Indeed, the orders for A380 were to...
The low-cost airline industry
Market study - 5 pages - Business strategy
In this paper we will analyze the airline sector using various theories and tools to examine it. As part of our strategic focus, we will first study the overall market and then, by using the example of Ryanair, look at the features of a low cost airline. The passengers of the airline industry...
Analysis of Breitling in air navigation
Case study - 30 pages - Services marketing
The launch of the Breitling Navitimer a genuine wrist instrument is being offered which is also the instrumental symbol of the brand. Ingenious and efficient, this chronograph has"computer aviation," a circular slide rule that is capable of performing all calculations related to air navigation....
Evolution of tourism in Turkey
Case study - 10 pages - Services marketing
This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this analysis, the...
Structural analysis of Air France
Case study - 5 pages - Services marketing
Founded on July 3, 2005, Air France-KLM was formed as a result of a merger between Air France (founded in 1933) and KLM (Royal Dutch Airlines founded in 1919). It has a capital of 2,289,759,903 euros, divided into 269,383,518 shares at 8.5 euros each. The Air France-KLM company is organized...
Performance of the British Airways
Essay - 8 pages - Services marketing
BA is one of the world's largest international airlines, providing travelers with a broad network to and from the U.K. and has a total service for premium travelers in co-operation with world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares...
An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...
DHL Express Competitive Advantages
Case study - 2 pages - Management
DHL Worldwide Express is a good example that helps illustrate the dynamics of the international air express industry and how the market is growing in the Middle East and Asia Pacific regions (Diego, 1999). It demonstrates how DHL and its competitors have embraced latest technologies, reviewed...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000...
Airbus and Boeing: A real life duopoly
Case study - 9 pages - Business strategy
Another Nose in the Trough and Plane Poker were two articles on the air craft industry which were published by The Economist in late 2010. While these two articles might have been published in different issues of the famed magazine, when we consider the aircraft industry it is simply...
Air transportation and climate change
Essay - 4 pages - Ecology & environment
A sophisticated transport system has evolved in Europe to move people and frets. The air transport industry is growing at rate above the average growth of the economy of the EU: multiplication of short distance flies, the arrival of the “low cost” market, and increasing of aerial fret...
Global trade relations: Opportunities and challenges for direct investment in Brazil
Tutorials/exercises - 9 pages - Business strategy
Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large service sector forces like the banking sector,...
Employee development in relation to General Electric (GE)
Presentation - 18 pages - Human resources
GE is a diversified technology, media and financial services company dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming and plastics. GE operates in more than 100 countries and...
Luggage flow issues in airports
Thesis - 11 pages - Social, moral & civic education
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All services...
Computers and weather forecasting
Presentation - 60 pages - Computer science
This presentation tells about weather forecasting and the usage of computers in this field. It then names a few Indian departments supporting this feature. Later it gives a detailed description on how the details are collected on the computer. Next topic is about surface observations, balloons,...
Customs and Border Patrol for Homeland Security
Thesis - 4 pages - Journalism
The Customs and Border Patrol is an integral entity involved in protecting the United States from terrorist activity, illegal immigration, drug smuggling and human trafficking. The Border Patrol has been around officially for many years, starting with 450 agents in 1924 when the agency was...
An overview of JetBlue Airways
Case study - 6 pages - Business strategy
JetBlue is quickly becoming one of the best examples of a succeeding business because of excellent costumer service. David Neeleman, pronounced (Nee - Le - Man), has been able to build one of the top grossing airlines in just 6 short years. This airline has been built around the idea that the...
Motorola L6i Mobile: User manual
Thesis - 12 pages - Computer science
A mobile phone, also known as a cellular phone is a handheld electronic device that is used for voice and data communication over a network. This User Guide is meant for users of the Motorola L6i mobile phone. Follow the precautions below while using the handset: Almost all mobile phones are...
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
Singapore Airlines: Case analysis
Thesis - 2 pages - Business strategy
In the case of Singapore Airlines (SIA), the top management was confronted with the dilemma of whether investing in customers service innovation or trimming costs in an all-round way when the entire airline industry was compromised by 9/11 attacks. Among a host of service improvement plans such...
Public policies and Globalization: Classic liberalism, Economic Nationalism or Embedded liberalism?
Essay - 3 pages - Political science
The last World Trade Organization summit illustrated the inability of governments to reach complete free trade agreements. The increasing number of cases of conflict presented to the Dispute Settlement Body of the WTO, shows that there is still a lot to do in the field of cooperation, and a...
The issue of delays in the delivery of the Airbus A380
Case study - 7 pages - Management
Since 2005, Airbus, one of the two world's biggest airplane manufacturers, has encountered huge delays in the delivery of the new model called A380 to its customers (see appendix 5), mainly passenger air carriers, across the world. This study analyses the characteristics of Airbus and the way it...
Logistics, research report: luggage flow issues in airports
Essay - 12 pages - Logistics
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All these...
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Services marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
The French aerospace sector
Market study - 6 pages - Services marketing
Each country tries to realize a comparative advantage in a sector and also to have the benefit of producing goods. In the past, at the earliest of capitalism, Ricardo explained this comparative advantage with two main factors, the natural resources and the labor force. Nowadays, in a world...
BMW case study
Case study - 5 pages - Services marketing
BMW was founded in 1916. The company prospered during World War I as it used to manufacture aircraft engines for the Germans. It started as a small business which has now turned into one of the most famous car companies in the world. Before establishing any opinion about the company, it...
