Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Porter's five forces - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
International Journal of Academic Research in Business and Social Sciences, Employee Turnover in the Hospitality Industry Using Herzberg's Two-Factor Motivation-Hygiene Theory - Bettye L. Holston-Okae and Richard Mushi (2018) - The Impact of Motivation on Employee Turnover in the Hotel Industry
Text commentary - 3 pages - Micro-economy, job-unemployment
Employee turnover in the hospitality sector is one of the issues influencing the organization's effectiveness and ensuring financial stability. However, the importance of motivation compared to other determinants regarding team member retention becomes more pronounced. A driven workforce...
Business analysis of Air Deccan (Now Kingfisher Red)
Tutorials/exercises - 45 pages - Business strategy
Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular Air Deccan is a unit of Deccan Aviation Private Limited, India's largest private heli-charter...
Quality Management at BNP Paribas Loire Valley
Case study - 8 pages - Management
BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...
Lewin's change theory and the problem of addressing nursing shortages using technology
Thesis - 7 pages - Business strategy
Introduction - Nursing shortages are a world-wide problem that negatively impact many areas of the profession's goals, from level of job satisfaction to patient care, with an inverse proportional relationship between higher patient-nurse ratios, noted in much research. (Al-Kandari and...
Customer Relationship Management (CRM) and e-Commerce
Dissertation - 56 pages - Economy general
The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...
A comprehensive model for IS development: Information processing perspective
Thesis - 7 pages - Computer science
In order to develop IS (information systems) effectively, this study proposed a comprehensive model that delineates the relationships among contingency configurations of design variables, risk management, and software development success. Specifically, this paper examined the fit between...
Bridging the two ends of a facility chain through empowerment: The context of external and internal customers of the aviation industry
Presentation - 18 pages - Business strategy
H1 a: There will be a significant relationship between the level of psychological empowerment and job satisfaction. H1 b: There will be a significant relationship between job satisfaction and dimensions of psychological empowerment. H2: There will be a significant difference...
EasyJet strategy
Case study - 10 pages - Business strategy
EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a high level of...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
Business plan for a store of optics of luxury
Business plan - 43 pages - Business strategy
Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for high quality...
Concept of mark in strategic marketing
Course material - 9 pages - Services marketing
Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core functions of...
Apple Inc's ethical philosophy - published: 25/07/2013
Case study - 4 pages - Business strategy
Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal...
Six Sigma at Ford Motor Company
Essay - 12 pages - Business strategy
Today's organizations are facing difficulties in keeping up their operations within the changing climate characterized by dynamic environment. In view of that, most management now focuses on improving quality in their operations that will translate into customer satisfaction. Six-sigma...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
Evaluation of teacher's attitude: A way to measure a teacher's performance
Thesis - 4 pages - Educational studies
It is a billion dollar question arising in the mind of management experts that whether student satisfaction is related with the performance of teacher? Caldwell & Jenkins, 1985; Cashin, 1988; Marsh, 1984; Mims & Heller, 1987 consider it to be a most valid measure whereas Gaski, 1987 feels...
Nursing Services respectful - place in the health care system
Case study - 1 pages - Biology
A nurse, who takes the role of advocate, must promote a climate in which the individuals, groups, families or a population can act in their own interest, and this includes having access to resources and intervenes when they are unable to act in their own interests. The role of client...
Understanding quality of work life
Tutorials/exercises - 38 pages - Human resources
Human resource management is concerned with human beings, who are the energetic elements of management. The success of any organization or an enterprise will depend upon the ability, strength and motivation of the persons working in it. The Human Resource Management refers to the systematic...
Experiencing Acquisition Through a Process of Culture Change in a Serbian Organization
Essay - 61 pages - Management
This study addresses the issue of culture, acquisition and change in Serbia. Specifically, the project focuses on a Serbian bank which has recently been taken over by a Greek bank and explores organisational culture in a Serbian bank. Culture can be an image created by its members. It is both a...
Impact of Herberg and Maslow's theories in organizations
Tutorials/exercises - 49 pages - Finance
Among various behavioral theories generally believed and embraced by American business are those of Frederick Herzberg and Abraham Maslow. Herzberg, a psychologist, proposed a theory about job factors that motivate employees. Maslow, a behavioral scientist and contemporary of Herzberg's,...
Inventory management in Dr Reddy's Laboratories Ltd
Dissertation - 40 pages - Management
Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted. Proper control of material can make a substantial contribution to the efficiency of a business. The success of a business...
Transformational vs. transactional leadership: A path analysis of the direct selling industry in Thailand
Thesis - 8 pages - Management
As the direct selling industry becomes more competitive, many direct selling firms are trying to find ways to succeed. The “distributor” or salesperson lies at the heart of the direct selling business. If there is no distributor, there is no revenue. In this industry, the distributors...
The perception of morality
Thesis - 3 pages - Psychology
“There is no good or evil: only power and those too weak to seek it.” (J.K. Rowling, 2001). What is good, though? Aristotle believes that anything we pursue or aim at is good. These things could be activities for instance such as bowling or fishing. “What is good for the goose is...
Building an ethical organization
Case study - 2 pages - Business strategy
Our mission is to help our clients remain in their own homes safely, and as independently as possible. We put our clients' safety and physical and mental state first. These clients may have had issues which made them have to make tough choices in the past, but our mission is...
Marketing and the secret of the senses
Thesis - 4 pages - Services marketing
It is a fast, mad world out there. Apart from material aspects, that can be purchased, people are also willing to buy satisfaction and internal gratification from their purchases. People believe that happiness can be achieved by the satisfaction of all desires; and remain...
Human Resource Planning- Australian Academy of Mentoring and Coaching Training Group (AAMC)
Case study - 6 pages - Human resources
Australian Academy of Mentoring and Coaching Training Group (AAMC) is a registered training organization wholly owned by Australia. The Registered Training number of the Organization is 51428. It specializes in training programs that are essentially industry based. The organization operates both...
