Why the European Union enlargement represents a major strategic point for the european companies? Focus on the Volkswagen Group (october 2008)
Market study - 13 pages - Automotive marketing
The European Union currently includes 27 member-states. In only three years, between May 1st 2004 and January 1st 2007, the Union integrated twelve new countries from Central and Eastern Europe. This is the most ambitious European project since the signature of the Treaty of Rome in 1957. The...
Strategies used by companies to attract young employees
Thesis - 5 pages - Human resources
Recent years have seen the inclusion of new management practices in the recruitment process. These changes, are a sign of awareness of the company's awareness of the strategic aspect of recruitment, and derive from an increasingly competitive labor market. HR marketing: This concept is then...
Difficulties graduates encounter and the needs and expectations from companies
Thesis - 13 pages - Educational studies
Finding a good job one of the biggest concerns of students after graduating. From then, the question of whether graduates from universities could have a suitable job in the future may be far more complicated to be answered. There are many controversial points of view around this issue, and each...
The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...
New development strategies for companies
Case study - 8 pages - Business strategy
The world of companies changed radically during the year 1990. Their role in the national and international governorship took more importance vis-a-vis the deregulation and with the reduction in the intervention of the State in the market. The direct overseas investments became key...
Innovation: An advantage for companies
Course material - 7 pages - Business strategy
Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to be able...
Centralization versus decentralization in multinational companies - published: 29/09/2010
Essay - 6 pages - Management
The emerging debate over centralization vs. decentralization highlights one of the most challenging issues in management- what the most efficient corporate structure is for a company. Globalization makes multinational enterprises develop their ability to respond quickly to changes in the...
ECAPS Merger of Export Companies
Case study - 10 pages - Management
As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is...
"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi - published: 29/09/2010
Essay - 6 pages - Management
India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...
Managerial analysis of companies based in the Netherlands
Case study - 4 pages - Management
Firstly, what is striking in the Netherlands is the common company spirit, this belief is generalized in the capacities of man to act and progress. This cultural aspect then induced a direction of pluralism, mediation and even negotiation. The Netherlands are the crossroads, crossed and...
What makes Samsung one of the world's leading companies? - published: 29/09/2010
Case study - 46 pages - Services marketing
The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate operates in...
Empirical study on effect of quality management on competitive performance in manufacturing companies: International perspective
Thesis - 11 pages - Management
This paper presents results of an empirical analysis on quality management and its impact on competitive performance. These results have been derived from the third round survey conducted during 2003 and 2004 under the framework of High Performance Manufacturing Project. After presenting a simple...
Inclusion of employees in the collective performance of companies
Case study - 4 pages - Management
As part of the discussions initiated in February 2009 by the President of the Republic on the distribution of value added, the Movement of French Enterprises or ‘Mouvement des enterprises de France' (MEDEF), formulated last July, several proposals to develop the employee savings, considered...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
E-business : strategies of 3 companies (Ryanair, Tupperware and Warner music group) - published: 29/09/2010
Case study - 7 pages - Economy general
E-business permits a new form of business that allows clients to get information and make purchases through the Internet. It is also considered as one of the major advantages that a company can have over its competitors today. During the seminar, we analyzed different cases with different...
HR issues companies and employees facing in Mainland China and the Strategies need to pursue in future
Thesis - 4 pages - Human resources
China, the world biggest construction site as well as biggest growth market, develops rapidly in these twenty years. However, the human resource management (HR) is still remaining in a traditional status. “It's an emerging profession,” HR Director for Microsoft's Research and...
Green marketing - How to integrate environment inside companies?
Dissertation - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...
Environmentally friendly companies: Diversified natural products, inc. and ICS cleaning
Thesis - 2 pages - Journalism
As an environmentally friendly cleaning products and services company, the London-based ICS Cleaning works in teams to give an “intelligent clean.” Taking great pride in their work, the company proves thorough and banks on skill instead of sizeable amounts of chemicals. With 25 years...
Encouraging companies: The British government way
Thesis - 4 pages - Economy general
British Trade International (BTI) is the body that brings together the work of the Department of Trade and Industry (DTI) and the Foreign and Commonwealth Office (FCO) in support of international trade and investment. It helps British business to become more internationally competitive and...
The implementation of an information system and its consequences for the success of the companies - published: 16/01/2009
Essay - 6 pages - Business strategy
Today, we are led to think that every company which wants to stay “on the run” has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business approach. By information system we...
The Evolution of Consolidated Financial Statements published by Publicly Quoted French Companies: The Shift Away from local GAAP to the Adoption of International Standards - publié le 13/01/2009
Essay - 11 pages - Economy general
Contrary to the Anglo-American approach, France offers, in terms of accounting, an environment representative of those of many countries in continental Europe. Nonetheless, France offers a typical system, where, because politicians and executives are part of a close and tight elite network, the...
Companies clearing transition from public to private: Confront high degree of risk
Thesis - 7 pages - Business strategy
All companies clearing the transition from private to public confront a high degree of risk. A solid organizational structure, firm transitional leadership, and effective communication play a predominant role in the changeover. Organizational structures today often deal with a drastic...
Foreign direct investment (FDI) as an attractive option for companies
Thesis - 4 pages - Economy general
Companies choose to venture into international markets since they want to maximize returns for their shareholders. Entry in foreign markets could prove to be a risky proposition. Foreign direct investment has many benefits. It enables the parent company to establish its operations in...
Importance of patterns for managing companies, study of the product life cycle - published: 12/05/2009
Thesis - 9 pages - Business strategy
The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order...
What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets? - publié le 19/01/2009
Essay - 8 pages - Business strategy
The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore emerging...
Indian IT companies VS MNC's
Tutorials/exercises - 32 pages - Business strategy
Reaching global competitiveness is the number one challenge for corporate India. We now operate in a global regime of relatively free markets and borders , and there is no longer sanctuary for Indian corporate, be they public sector or private sector and we are very far behind. When we look upon...
The strategy of investment and development of the French companies in Poland
Dissertation - 75 pages - Business strategy
This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the...
An analysis of the importance of the existence of limited liability companies in the 21st century
Thesis - 11 pages - Economy general
It is the aim of this paper to analyze the importance of the existence of limited liability companies in the 21st century, as a means of fostering entrepreneurial spirit, and to argue that while the above aim is regarded as essential in the market economy, there is invariably a need for a...
Outsourcing: Why companies do it?
Thesis - 34 pages - Business strategy
According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and business expertise, rather than just process...
Is it time to move away from the UK/American pattern of ownership shares in companies? - published: 14/05/2009
Thesis - 5 pages - Management
United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private investors. As USA has a great...
