Marketing and the promotion of Bordeaux Wines in France and abroad - published: 25/11/2010
Dissertation - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that...
The French wine market and international competition
Market study - 32 pages - Services marketing
For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main...
To what extent does the emergence and recognition of a gay consumer culture leads to an increased social acceptance of homosexuality?
Essay - 9 pages - Social, moral & civic education
'Queer Eye for the Straight Guy. Five gay men. Out to take over the world. One straight guy at a time''. This is what people hear and read when watching the show commonly called Queer Eye. What do gay people do to ''take over the world''? The emergence of this kind of...
The UK food market - publié le 15/05/2009
Dissertation - 37 pages - Journalism
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
Sensitivity analysis of the fertilizer industry
Tutorials/exercises - 71 pages - Business strategy
Crude Oil is one of the most important sources of energy for a country. The prices of crude oil depend on many factors like Supply restrictions by Oil producing nations, demand for oil, uncertainties like war in the middle east and also the stability of US Dollar, in which crude oil is priced....
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market - publié le 15/02/2011
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - International marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
The UK food market
Thesis - 40 pages - Foreign markets
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Tourism marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its...
Importance of the wine sector in Australia
Dissertation - 6 pages - Economy general
France is the eighth largest foreign investor in Australia. There are nearly 250 subsidiaries, employing 70,000 employees. Australia has a real passion for wine consumption. This is partly due to the development of vine cultivation, and improvement of the quality of wines that are placed...
The brewery industry in Ireland
Market study - 9 pages - Services marketing
The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it is found that...
Economic forecasts on French economy 2008
Essay - 26 pages - Economy general
Today, France stands at one of its lowest confidence rate since a decade. On a global scale, world trade contracted in 2007 with only 5.5% growth compared to 8.5% in 2006. The sub primes crisis is directly hitting the global financial markets and disturbing the world economy. If we have a glance...
The democratization of luxury
Essay - 62 pages - Business strategy
One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy class, globalization, and an expansion in the...
Heineken in France
Market study - 25 pages - International marketing
European leader and challenger in France, Heineken is based on the production and the distribution of prestigious brands: Heineken, Desperados, Kriska, Amstel, Pelforth, Affligem, Buckler, 33 Export, Panach', Fisher, Edelweis, Adelscott, Murphy's, Georges Killian's, and Cruzcampo. The...
Inflationary goal models and interaction with the consumer - The Brazilian case
Case study - 3 pages - Educational studies
The Central Bank, in order to achieve the inflation target, use the instruments of monetary policy at your disposal. The main one is the aggregate demand control via interest rates. Whenever there are inflationary pressures, interest rate of the economy increases. Consumption is reduced...
Should Lipton leaf tea enter the Brazilian market?
Market study - 60 pages - Foreign markets
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this market...
Economic forecasts on French economy 2008 - publié le 12/05/2009
Dissertation - 11 pages - Economy general
Today, France stands at one of its lowest confidence rate since a decade. On a global scale, world trade contracted in 2007 with only 5.5% growth compared to 8.5% in 2006. The sub primes crisis is directly hitting the global financial markets and disturbing the world economy. If we have a glance...
Key economic concepts
Dissertation - 7 pages - Economy general
Non-market production covers the goods and services household members produce for their own consumption by combining their unpaid labour and the goods and services they acquire on the market. The price evaluation of such products is difficult, because the value add at home is hard to...
Should Lipton leaf tea enter the Brazilian market? - published: 29/09/2010
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this market...
Is there a place for sustainable marketing in the beauty world?
Thesis - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
The Market of Alcopops
Thesis - 40 pages - Brand management
In 1995, Alcopops and 'Shooters' appeared in Great Britain. Now Alcopop drinks have been introduced in all the developed countries. An Alcopop is a pre-packaged spirit drink, it is a drink with a small percentage of alcohol such as Vodka or Tequilla mixed with a soft drink. We can say...
The Brazilian economy: Consumer X Interest
Case study - 5 pages - Business strategy
In the previous part, we have seen that, in theory, the consumer reacts negatively to an increase in interest rates. We will seek to verify this part of the chapter the behavior of interest variables, consumption and inflation in the Brazilian economy after the adoption of inflation...
Establishment of LVMH in China: A case study
Dissertation - 22 pages - Business strategy
We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....
The Market of Alcopops - published: 29/09/2010
Thesis - 40 pages - Services marketing
In 1995, Alcopops and 'Shooters' appeared in Great Britain. Now Alcopop drinks have been introduced in all the developed countries. An Alcopop is a pre-packaged spirit drink, it is a drink with a small percentage of alcohol such as Vodka or Tequilla mixed with a soft drink. We can say...
Green marketing - How to integrate environment inside companies? - publié le 29/09/2010
Thesis - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...
Green marketing - How to integrate environment inside companies?
Thesis - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...
Analysis of the marketing policy of the got2B range of Schwarzkopf
Dissertation - 20 pages - Services marketing
Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion Euros in...
Strategic issues in the European beer industry
Dissertation - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
