Nike CSR Scandal: Uyghur Forced Labor Allegations
Case study - 9 pages - Corporate social responsibility
Case study on Nike's corporate social responsibility scandal involving Uyghur forced labor allegations, highlighting systemic shortcomings in multinational corporations.
Corporate Sustainability
Essay - 3 pages - Management
Corporate sustainability refers to a new way of management, it is an alternative to the traditional growth and profit-maximization model. Corporate sustainability focuses on both growth and profitability as much as the social and environmental impact and goals toward...
CSR Communication in Hotel Industry
Dissertation - 7 pages - Digital & e-marketing
This document discusses CSR communication in the hotel industry, focusing on budget hotel chains and their use of digital social networks.
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
CSR Analysis; the Samsung Company
Case study - 3 pages - Business strategy
The Samsung Company has published code of conduct that states that the company complies with all laws and ethical requirements of all countries in which it operates. The chief executive officer's commitment t upholding these ethics is not clearly defined in the company's sustainability report....
Mattel faces its social and environmental responsabilities - publié le 29/09/2010
Case study - 9 pages - Services marketing
Today's business organizations constantly face internal and external pressures in addressing their social and environmental responsibilities. Since the 1960s, the society has expressed growing expectations for more responsible management of companies through the incentive of the...
MODELLIN CSR : HOW MANAGERS UNDERSTAND RESPONSIBILITIES OF BUSINESS TOWARDS SOCIETY
Book review - 3 pages - Management
Résumé en anglais du texte suivant : MODELLIN CSR : HOW MANAGERS UNDERSTAND RESPONSIBILITIES OF BUSINESS TOWARDS SOCIETY
Corporate governance and business ethics: Air France-KLM
Case study - 7 pages - Business strategy
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and...
Mattel faces its social and environmental responsabilities
Case study - 9 pages - International marketing
Today's business organizations constantly face internal and external pressures in addressing their social and environmental responsibilities. Since the 1960s, the society has expressed growing expectations for more responsible management of companies through the incentive of the...
Corporate governance and business ethics of Diageo
Thesis - 8 pages - Management
In spite of a global crisis, global businesses are reaching record profits like Exxon. In fact, businesses are more powerful than ever and the biggest ones are even wealthier than some countries (Leonard, 2008; Johnson et al., 2006). The power of these corporate influence policies and...
Social Responsibilities of business in a Free-enterprise system
Thesis - 5 pages - Politic philosophy
Ethics appeared during the Antiquity with the Greek philosophers. Aristotle declared “all human activity aim at some good, and the good which is chosen for its own sake rather than as means to an end is the highest good”. During the Age of Enlightenment, ethics was considered as an...
META Platform Incorporation (Facebook)
Case study - 6 pages - Digital & e-marketing
Corporate Social Responsibility (CSR) is deeply ingrained in META's mission of positively impacting society and making the world more open and connected (Taulli, 2012). META is committed to fulfilling its ethical obligations by distinguishing between good and...
Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in perspective...
Business issues in the US
Course material - 24 pages - Management
In the early 20th century when faced criticisms or a crisis large, corporations started to end their culture of secrecy and to promote the broadcasting of information towards the public. They relied on journalists, or the used posters, publicity bureaus and press agents to become experts in...
Corporate governance and business ethics: Air France-KLM - published: 17/05/2009
Thesis - 8 pages - Management
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and...
McDonald's: Corporate reputation after criticism of unhealthy food - publié le 03/10/2013
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the international...
McDonald's: Corporate reputation after criticism of unhealthy food
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the international...
Supplier selection with social and environmental issues
Thesis - 10 pages - Management
Supplier selection is a multiple criteria decision making (MCDM) problem which is affected by several conventional conflicting factors such as quality, delivery, service and time. Recently government insists enterprises to take care of environmental regulation and social issues such as...
Extra-financial analysis of the LVMH Group
Case study - 15 pages - Business strategy
This presentation offers an extra-financial analysis of a group with a global footprint: LVMH.
Social Bookmarking with the main emphasis on Digg and Delicious
Case study - 30 pages - Clients and users behaviour
The Internet is inconceivably huge. There are more than 50 million unique websites and somewhere between 30 and 60 billion unique web pages. For ages, people have been asking each other about books they might like to read. People rely on other people's opinions more than any advertisement....
Apple Inc's Ethical Philosophy - published: 05/04/2023
Case study - 4 pages - Business strategy
Apple Incorporation has been one of the most iconic business organizations linked to a charismatic, controversial but also founder, Steve Jobs. The current Chief Executive Officer of the company, Tim Cook, has to address issues and challenges faced by the corporation within a highly competitive...
Grant and Financial Assistance Opportunities for an NGO Focused on Coral, Mangrove, and Seagrass Protection Worldwide
Sample letter - 1 pages - Ecology & environment
The document is a letter expressing a demand for French grants and financial aid for an NGO working to protect coral reefs, mangroves, and seagrass beds around the world.
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...
ESG Reflective Report
Case study - 3 pages - Business strategy
In an analysis entitled "Risk-return performance of optimized ESG equity portfolios in the NYSE" written by Javier Lopez Prol and Kiwoon Kim and published in 2022, the authors find that High ESG optimized portfolios have lower returns and volatility than lower ESG ones (Prol & Kim, 2022). In this...
Ethics and cosmetic brands - a strategy of brand management despite a corporate culture (2009-2010)
Dissertation - 52 pages - International marketing
Classically, cosmetics products are made from a mix of synthetic and chemistry components, next very often tested on animals before selling on the market; but cosmetics industrials were decried by consumers when some public scandals have burnt, concerning the torture of animals in the testing...
Portfolio - CEO
Presentation - 5 pages - Management
This is a portfolio made up of 5 narrated PowerPoint slides (each slide is recorded for 3 to 4 minutes). Each of these 5 slides covers specific topics and is aimed at different audiences.
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
Strategic Management - Best Buy
Case study - 3 pages - Business strategy
Best Buy is an American firm, retailing principally electronic items in the United States, Canada and Mexico. Founded in 1966, the capitalization was about 17 billion dollars in 2018 and the turnover about 40 billion dollars the same year. We will first present the analysis of the Porter's...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
