Sustainability Opportunity Logbook: A Guide to Imagining Sustainable Business Ideas
Tutorials/exercises - 4 pages - Ecology & environment
Unlock innovative sustainable business ideas with the Sustainability Opportunity Logbook. This comprehensive tool empowers entrepreneurs and organizations to imagine and capture eco-friendly opportunities, driving growth while promoting environmental stewardship. Ideal for businesses seeking to...
Ethics and cosmetic brands - a strategy of brand management despite a corporate culture (2009-2010)
Dissertation - 52 pages - International marketing
Classically, cosmetics products are made from a mix of synthetic and chemistry components, next very often tested on animals before selling on the market; but cosmetics industrials were decried by consumers when some public scandals have burnt, concerning the torture of animals in the testing...
ESG Reflective Report
Case study - 3 pages - Business strategy
In an analysis entitled "Risk-return performance of optimized ESG equity portfolios in the NYSE" written by Javier Lopez Prol and Kiwoon Kim and published in 2022, the authors find that High ESG optimized portfolios have lower returns and volatility than lower ESG ones (Prol & Kim, 2022). In this...
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
Portfolio - CEO
Presentation - 5 pages - Management
This is a portfolio made up of 5 narrated PowerPoint slides (each slide is recorded for 3 to 4 minutes). Each of these 5 slides covers specific topics and is aimed at different audiences.
Strategic Management - Best Buy
Case study - 3 pages - Business strategy
Best Buy is an American firm, retailing principally electronic items in the United States, Canada and Mexico. Founded in 1966, the capitalization was about 17 billion dollars in 2018 and the turnover about 40 billion dollars the same year. We will first present the analysis of the Porter's...
How do companies maximize the return on corporate philanthropy? - publié le 27/07/2006
Essay - 36 pages - Business strategy
Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
How do companies maximize the return on corporate philanthropy?
Essay - 36 pages - Business strategy
Corporate philanthropy has been a common phenomenon for the last 50 years. After the mid 1990s, companies began to increasingly align their philanthropic programs with their business interests. This resulted in a convergence of social and economic objectives, introducing the...
AI in Retail: Amazon's Use of Artificial Intelligence
Market study - 10 pages - Distribution marketing
Discover how Amazon leverages artificial intelligence to revolutionize retail, from inventory management to customer experience, and explore the benefits and challenges of AI adoption.
Prevention of psycho-social risks at work
Tutorials/exercises - 7 pages - Management
France is a dangerous country! This sentence might seem shocking, yet the surveys and studies conducted by various international and European institutions show that the highest numbers of deaths occur in the country. The indicators on stress and suicide rates are in red. If the figures presented...
Omnichannel Distribution Strategies
Tutorials/exercises - 3 pages - Distribution marketing
Discover how brands leverage omnichanneling, AI, and digital tools to enhance customer experience and sales staff performance.
RSE in Cinema: Promoting Inclusion and Diversity
Case study - 2 pages - Corporate social responsibility
The film industry faces challenges in balancing artistic creation, economic profitability, and social responsibility. The Academy's inclusion criteria aim to promote diversity and representation.
RSE Communication in Hotel Industry
Dissertation - 8 pages - Corporate social responsibility
This document examines RSE communication in the hotel industry, focusing on CSR activities and stakeholder engagement through social media analysis.
L'Oréal's Nano-Materials in Cosmetics: Environmental Impact
Case study - 3 pages - Corporate social responsibility
Analysis of L'Oréal's sustainability policy and the environmental impacts of nano-materials in cosmetics, including nano-silica and their effects on health and the environment.
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
Capgemini Mobility and Employability Strategy
Case study - 4 pages - Human resources
Capgemini's strategy for employee development, including training, mobility, and entrepreneurship leave, to support professional growth and employability.
Factors Influencing Non-Performing Loans in Banking Sector
Litterature review - 12 pages - Finance
This document summarizes research on the factors affecting non-performing loans (NPLs) in the banking sector, including bank-specific characteristics, competition, and macroeconomic variables.
Duty of Vigilance Law
Summary - 2 pages - Business law
The duty of vigilance law imposes obligations on companies to prevent human rights and environmental risks. Its implementation is complex due to imprecise legislative framework.
Supply Chain Management & Sustainability - No-Nail Boxes
Case study - 9 pages - Business strategy
Established in 1961, No-Nail Boxes is a non-listed SME specializing in collapsible recyclable boxes made of wood, plywood and steel. Through a perfect harmony between artisanal expertise and modern production processes, the company has always been responsive to changing market demand. From its...
What Does it Mean for a University to be Socially Responsible?
Dissertation - 3 pages - Educational studies
What does it mean for a university to be 'socially responsible'? With reference to the literature and using examples from the UK, and beyond, discuss how a university might demonstrate its commitment to social responsibility to its stakeholders. Corporate...
Case Study - GoPro
Case study - 4 pages - Brand management
GoPro was founded in 2002 by Nick Woodman, a snowboarder, skier and motorsport enthusiast looking for a better way to film himself and his friends on the water. The idea, which started with a 35 mm camera and a wrist strap made from old diving suits and bits of plastic, grew into the...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
Bangladesh Factory Collapse
Case study - 11 pages - Finance
In the recent past, organizations have increased their attention on corporate social responsibility (CSR). This follows numerous transformations in the contemporary society, such as globalization and technological differentiation. Therefore, as an ethical practice as...
Managing Ethics
Essay - 14 pages - Management
Consumers growing societal and ethical concern has lead them to primarily focus on a company's social performance, when deciding which one to favour with their spending. Managers, of a growing number of western large scale organizations are aware of this consumer position towards their...
Etude de cas Toms Shoes
Case study - 7 pages - Ecology & environment
Il s'agit d'une étude de cas en anglais sur TOMS Shoes et sa stratégie de responsabilité sociale et environnementale. L'étude répond aux questions : - What are the key elements of TOMS shoes' competitive strategy? Is the strategy best described as low cost, differentiation, or...
Can socially responsible firms increase their profits? - The case of 'The Body Shop' - publié le 29/09/2010
Case study - 63 pages - Management
Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in...
Can socially responsible firms increase their profits? - The case of 'The Body Shop'
Case study - 63 pages - Management
Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in...
BAT reputation - Bad reputation?
Case study - 13 pages - Management
Corporate social responsibility, mostly quoted as CSR can be the most important point in corporate communication for some companies. Why is corporate responsibility such a famous expression? Corporate social responsibility is...
Serving the Bottom of the Pyramid: Between poverty, business and innovation
Case study - 18 pages - Educational studies
Since the mists of time many people have reflected and worked on the issue of poverty, Mandela (2005), in an interview, argues that ‘like slavery and apartheid, poverty is not natural. It is man made and it can be overcome and eradicated by the actions of human beings.' Even earlier it has...
