A recursive correlation between economy and psychology: A specific focus on the new corporate governance theory
Essay - 23 pages - Economy general
It has always been an intrinsic issue of economy: accused of being disconnected from individuals' reality, this science has been attacked for long times, by various researchers and experts, such as psychologists. And effectively, a plethora of arguments have been provided for integrating...
Design a strategic marketing plan for the French 'fashion house' Caroll who are positioning themselves to enter the 'middle market' in China
Case study - 18 pages - Business strategy
Caroll is a French ready to wear well-established company for women only. In addition to clothing, Caroll is developing accessories (Bags, jewelry, belt). There are very successful in France and look for gain of growth abroad. What about China? A country that doesn't know the crisis and...
The French reality TV programme landscape and the Star Academy programme
Essay - 8 pages - Television
The television landscape has changed years ago with the incredible growth of new programmes. Indeed, reality TV knows a huge development among TV viewers raising key issues around ethics, politics, truth-telling and realist representation. Even if reality television is totally a new genre of TV...
A comparative analysis of the French baby wears market and its main competitors
Sectorial analysis - 41 pages - Fashion and ready to wear marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
A comparative analysis of the French baby wears market and its main competitors - published: 17/05/2009
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
"Grande Politique": The foreign policy of Théophile Delcassé and the construction of a French alliance network
Thesis - 6 pages - International relations
In the beginning of the 20th century, France appeared to be a great and powerful nation in Europe. She had two main preoccupations concerning her foreign policy: on one hand France wanted to reinforce and expand her colonial Empire; on the other hand she had the will to maintain and strengthen...
Marketing of the 21th century: EcoATM, the French recycling market - publié le 06/10/2010
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
International marketing plan for a French car manufacturer - publié le 10/04/2014
Case study - 12 pages - Business strategy
Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric /...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market - publié le 30/11/2011
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Without free trade, the modern world economy would collapse
Case study - 12 pages - International economy
Free trade is an economic doctrine which commends free traffic of goods and services between different countries. This theory applies to international levels. The liberal principle according to which we admit we let the market act itself (i.e. we eliminate obstacles and foreign interventions, as...
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
The foreign policy of Théophile Delcassé and the construction of a French alliance network
Essay - 6 pages - Modern history
In the beginning of the 20th century, France appeared to be a great and a powerful nation in Europe. She had two main preoccupations concerning her foreign policy: on one hand France wanted to reinforce and expand her colonial Empire; on the other hand she had the will to maintain and strengthen...
French and English Documents Review - Dubai, a good model of tourist development?
Essay - 34 pages - Tourism marketing
The Persian Gulf region is known for being a very important area in terms of geopolitics. It holds up to 57% of the world's oil reserves and produces 27% of the global oil. Useless to say how vital to the world energy supply this region is and how extreme the tensions generated by this situation...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - International marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Globalisation and nation-sates: « The logic of the world economy has in many ways transcended the scale of nation-states » (Knox and Agnew, 1998: 372) - publié le 29/11/2006
Essay - 4 pages - Political science
Globalisation is a complex phenomenon based on an economic dynamic of internationalisation of trade and the emergence of a single world market but that entails significant geographical, political and cultural repercussions. Indeed, the volume of international exchanges of goods has been...
A Dutch-French comparative corporate cultures survey through the study of the financing structures of two key-sectors multinational companies: KPN v. France Telecom; Royal Dutch Shell v. Total
Dissertation - 36 pages - Finance
The main cultural assumption in this research paper is about, the French corporate culture once being Latin-like and the Dutch one having been German-like, both the corporate culture of France and the Netherlands firms are converging towards the Anglo-Saxon model. In order to confirm or...
The 2007 French presidential election seen from abroad: the Anglo-Saxon perspective
Essay - 3 pages - Political life and election
France has been ranked high among the greatest global powers and is the Euro zone's second biggest member, and the home to ten of Europe's fifty biggest private firms. Its healthcare system is one of the world's most efficient. Moreover, France is a permanent member of the United...
Company Web Site Analysis SNCF (Société Nationale des Chemins de Fer) (French National Railway Company)
Case study - 15 pages - Services marketing
The French National Railway Company (SNCF) is a public enterprise which operates not only in the sector of rail services for passengers and freight but also in the maintenance of the rail infrastructure owned by Réseau Ferré de France (RFF). In the age of globalization, people need to move...
Enterprises direct from other countries and the Indian economy
Thesis - 25 pages - Business strategy
The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate “nationally-controlled enterprises” includes enterprises controlled by the reporting...
The aftermath of the French influence in Africa?
Thesis - 8 pages - Political science
In the year 1960, France tried to play an active role in the Third world to affirm itself vis-a-vis the two large powers that clashed during the Cold war. Deprived of the major part of its colonial empire, it has assets which will enable it to bond well with the recently decolonized countries....
How valid were Third World criticisms of international economy between 1945 and 1991?
Case study - 6 pages - Educational studies
With the end of the Second World War in 1945 came the reconstruction and development of the global economy via such pillars of multilateralism as the General Agreement on Tariffs and Trade (GATT), the World Bank (WB) and the International Monetary Fund (IMF). At this point I must specify...
Globalization in Russia: The challenge of the transition to the world economy
Essay - 12 pages - Economy general
Fifteen years ago, the Soviet Union was a socialist authoritative country, tightly isolated from capitalist countries. Nowadays, its direct heir, Russia, is one of the most quickly growing markets of the world, strongly open on the global economy. During the 1990s, Russia underwent an...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry - publié le 09/02/2011
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....
China in the global economy: A fast growing export country
Essay - 4 pages - Theories and economic notions
The economy of China is particularly interesting to look at, because China was still over two decades ago a very poor country, whose planned economy didn't allow any improvement for its citizens' standards of living. But after a series of reforms oriented towards the market and...
The emerging triad in the new global economy
Essay - 7 pages - Economy general
Since 1980, the third technological revolution has been booming; a revolution based mainly on new information technologies and brand firmly established as a "new economy". With the help of these technologies, particularly the Internet, the information economy itself is now seen in...
Assessing the impact of oil on the Norwegian economy
Essay - 3 pages - Economy general
Describing Norway as a wealthy nation almost comes close to using a truism. In terms of Gross Domestic Product per capita, Norway was the 19th richest country in the world in the seventies, and is now ranked second among worldwide, just after Luxembourg. (Halvorsen & Sterno 2008 :28). The picture...
Globalisation in Russia: The challenge of the transition to the world economy
Essay - 12 pages - Economy general
Fifteen years ago, the Soviet Union was a socialist authoritative country, tightly isolated from capitalist countries. Nowadays, its direct heir, Russia, is one of the quickest growing markets of the world that is strongly open on the global economy. During the 1990s, Russia underwent an...
The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?
Dissertation - 77 pages - Services marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa,...
The impact of natural disasters on the global economy
Case study - 12 pages - Political science
In March 2010 all the Europe started to know this Icelandic volcano. This one which had known is last eruption in 1821 entered in it's the biggest one of its known existence. It erupted the 20 of March till the 27 of October. Thanks to the quick prevention of the authority there had been no...
Sports sponsorship and its role in French corporate marketing strategy
Thesis - 60 pages - Tourism marketing
The common objective of each corporation is to be profitable by developing the sales of its products and services. Implementing the right marketing strategy is crucial for companies to be differentiated from their competitors in a context of high global competition on the world markets, where the...
