How does the Netherlands establish itself as a leader in the world agricultural market and food industry?
Case study - 7 pages - Business strategy
Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Company analysis: Whole Foods Market
Case study - 4 pages - Distribution marketing
Whole Foods Market is a food products based supermarket chain which emphasizes on natural and organic products. It was founded in 1980 by John Mackey, who is today the CEO with Walter Robb. The logo emphasizes on the green color which represents organic products and the nature;the catch...
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
Internship report: An overview of David Travels & the current market for travel agencies
Book review - 40 pages - Business strategy
“The world is a book, and those who do not travel read only a page”, wrote Saint Augustine. From this quotation, we understand that traveling today is a way of discovering new cultures, languages, values etc. This is what largely prompted me to intern in a travel agency. So, when a...
What Context and What Demand for a Rent-Specialized Property Hunting Agency on the French Real Estate Agency Market?
Case study - 5 pages - Business strategy
According to the Abbé Pierre Foundation, today in France 4 million people are poorly housed, including 900,000 deprived of personal housing. But in total, there are more than 12 million people in a fragile housing situation. And yet, there are 3 million vacant dwellings as of 1 January 2018, or...
A new cosmetic product by Nuxe in the market of the Middle East
Case study - 20 pages - Brand management
With high purchasing power, the Middle East inhabitants are very big consumers of beauty products including organic beauty products linked with the well being of the skin. Our targets are Arab rich men carrying about their appearance and well-being who have to find our product where they are...
Philips Wouwerman, Taste and market in the 18th century - publié le 23/09/2014
Case study - 11 pages - Educational studies
Philips Wouwerman was born in Haarlem in 1618. He was the eldest son of the painter Paul Joosten and Susanna van den Bogert. His two brothers, Pieter and Johannes Wouwerman, were also to become painters. Philips probably received his first painting lessons from his father. According to Cornelis...
Pet Food Delivery at Home: A Market Research - publié le 03/02/2011
Market study - 9 pages - Economy general
What this paper is going to analyze is the potential of 'Pet Food Delivery at Home'. The idea is that this business should be specialized first in cats and dogs food and has to target the up-middle and up classes, especially in the "16th arrondissement" of Paris, where I live. Indeed,...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market - publié le 22/05/2013
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
Financial market
Case study - 12 pages - Finance
Recently, there are more and more financial analysts have dedicated their studies to the relationship and emerged trends between different financial markets such as studies of Dalkir (2009) and Savva (2009) on stock markets inner relationship, or relationship between bond...
International portfolio's diversification and stock markets volatility
Essay - 20 pages - Economy general
The current paper aims at studying the volatility of thirteen stock markets returns (mature and emerging) by means of ARCH models in order to see its effects on the potential gains of international diversification. Then, we identify the effects of the volatility's temporal variation on the...
Analysis of stock markets using GANN studies
Tutorials/exercises - 50 pages - Finance
Tradegen systems is a one stop solution provider and guide to help Indian traders and investors maximize their returns from the markets and create wealth for themselves and their family. Our range of profitable products and robust trading systems together with our principles will help any...
To what extent the Fair Trade can move from a niche market to the mainstream and sustainable business?
Tutorials/exercises - 47 pages - Economy general
“This is the moment when we must build on the wealth that open markets have created, and share its benefits more equitably. Trade has been a cornerstone of our growth and global development. But we will not be able to sustain this growth if it favors the few, and not the many....
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
The entry of Falke group on the Saudi Arabia market
Case study - 44 pages - Business strategy
Facing an increasingly difficult economic environment in Europe, the FALKE Group as a traditional German family business, needs to enlarge its perspectives in future and think about entering further markets. Due to its organizational structure and its size, the company has always operated...
Could fair trade be part of the global market and how?
Dissertation - 47 pages - Economy general
Could fair trade be a part of the global market? An explanation is given about the meaning of this new concept of international trade, its organization and the role of each actor. Then the review of the literature focuses and analyze the two important stakeholders, the consumers and the...
Events Management : The World Travel Market 2008
Internship report - 19 pages - Tourism marketing
After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them....
The Serious Game: Strategy and market analysis - publié le 13/02/2011
Case study - 20 pages - Business strategy
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
Chinese contemporary art and art market in London
Dissertation - 16 pages - Arts and art history
This research study will apprehend the place of Contemporary art of China in the London art market. It is an opportunity to lead further research on Contemporary art as well as understanding the strong ties linking it to London. The sources are not scarce on the subject, nevertheless their...
The Serious Game: Strategy and market analysis
Case study - 20 pages - Business strategy
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
Should Lipton leaf tea enter the Brazilian market?
Market study - 60 pages - Foreign markets
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile....
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market - publié le 15/02/2011
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our...
Future of the commodity markets in India
Dissertation - 30 pages - Finance
Commodity market in India till the last decade was not a major investment option as compared to the capital markets. The commodities market had its presence in the early 1960's, but later on the trading in the commodity markets was banned due to the scarcity of many...
Operational risk management: Implementing a Bayesian Network for foreign exchange and money market settlement
Dissertation - 114 pages - Finance
Recent Financial scandals in the banking industry have caused considerable attention to be focused on operational risk. This is because an analysis of some of these scandals reveals that the underlying causes of these huge Financial losses are due to Operational Risk (OR) and not to credit or...
Should Lipton leaf tea enter the Brazilian market? - published: 29/09/2010
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile....
The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking - published: 09/02/2011
Dissertation - 37 pages - Finance
This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two...
Amazon.com entering the Australian Market
Market study - 69 pages - International marketing
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...
The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking
Dissertation - 37 pages - Government finance
This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two...
