Ipod and the renewal of APPLE
Thesis - 22 pages - Business strategy
In 2001, Apple launched its revolutionary product: the iPod, a jewel of technology, which will give rise to a new market; that of the numerical walkman with a hard disk. A forerunner in its field, Apple has always been an innovative firm. Its progress was, for a long time, attributed to...
The process of regionalization in West Africa: CEDEAO
Thesis - 7 pages - Political science
'I was convinced that the political freedom would inevitably precede our economic advancement. In the same manner, I am convinced that the African Unit will be done and this common base will enable us to build our complete development”. This statement was written in 1957 by Kwame Krumah,...
An analysis of the crisis in US economy
Thesis - 33 pages - Economy general
Until the early 21st century, developments in America seemed to contradict the thesis of "decline". The most famous example is that of Paul Kennedy, who predicted in 'Rise and Decline of Great Powers' (1987), the end of American hegemony. However, the early 21st century is marked by...
Starbucks: Delivering customer service
Case study - 3 pages - Management
By 2002, Starbucks had already been established as an unarguable leader on the US Specialty Coffee Market. However, recent market research is causing some concerns to the top management of the company. It indicates that the level of customer satisfaction declines. In order to...
The marketing strategy of Coca-Cola
Case study - 6 pages - Services marketing
Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global...
Diesel - redefining fashion for the US
Market study - 10 pages - Business strategy
Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United...
A study on building a brand for cotton through marketing research
Market study - 24 pages - Business strategy
A product is a physical structure, but a brand is a perceptual entity that lives in the people's minds. The first question that strikes our mind is “why branding is necessary?” As the products fail to generate competitive superiority, the need for the brand arises. Though essentially...
Why the Saudi Government Implemented Banning Exports of Cement?
Case study - 6 pages - Criminal law
In 2009, the ban was partially lifted following an upsurge in demand in the Middle Eastern countries. Other factor was the continued fall in country's GDP growth rate projections for the past 2 years forcing the adjustment on foreign trade policies to boost the balance of payments. The outlaw has...
Marketing plan: Avon and Mattel Inc
Case study - 7 pages - Services marketing
With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here Mattel, wants to sell its products...
The review of WTO in free trade
Thesis - 4 pages - International relations
Many people would argue that there is no doubt that the GATT/WTO has been relatively successful to an extent in creating global free trade. The figures over their existence have shown a massive movement towards the globalization of markets and thus free trade. Between the...
Extreme sports
Dissertation - 35 pages - Services marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV, sporting press,...
The Global Portable Media Player Industry
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...
Corporate entrepreneurship: Nestle Nespresso case
Case study - 6 pages - Business strategy
Nestlé Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands of coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, yet the...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting...
The mount of the luxury: the case of Louis Vuitton
Dissertation - 143 pages - Services marketing
In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today, these...
The role played by the human resources department: Its contribution to bringing success in the retail supermarkets in UK with reference to Tesco
Case study - 42 pages - Human resources
During the past few decades, the world has observed an unparalleled growth of business into universal markets. To compete with changing trends in the market businesses are becoming more system oriented. In UK the retail landscape has changed over the past 40 years in terms of...
Coca-Cola: Marketing strategy
Thesis - 3 pages - Services marketing
Perceived as a symbol of a mode of consumption that was imposed on the entire planet, Coca-Cola is certainly the best known company in the world. Figures from the Atlanta firm speak for themselves. In the market for soft drinks Coca-Cola holds more than half of the world...
Design a marketing plan for Lise Charmel in China
Case study - 11 pages - Services marketing
Compared to lingerie brands for men and women such as Athéna, Triumph, Hom, Chantelle, Well, or Princesse Tam Tam, Lise Charmel is a real reference. In terms of fashion, the Lise Charmel product line fits the market perfectly, and emphasizes on the silhouette and the forms of the women,...
Strategy analysis: KFC
Case study - 5 pages - Business strategy
Kentucky Fried Chicken or KFC is an American fast food chain founded in 1939 by Harland D. Sanders. Firstly, we examine the sharp rise of the KFC corporation between 1964 and 1986. Sanders had sold his own business for 2 million dollars in 1964, and, 22 years later, PepsiCo, a multinational firm,...
International Marketing - Bonne Maman's jam
Tutorials/exercises - 14 pages - Business strategy
Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste...
The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
The Merger of Thomson and Reuters, the Two Major Information Sources
Case study - 9 pages - Management
Not a month goes by without one hearing some sort of rumors in the media regarding the merger between two companies. The frequency of mergers has increased in recent years. These changes in the global entrepreneurial landscape pose new questions regarding the relevance of the global economic...
The Blackberry solution: strategy and marketing
Case study - 19 pages - Services marketing
Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and...
Strategy of Apple's new product of IPAD
Case study - 7 pages - Services marketing
For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple...
China's beer wars South Africa Breweries. SABMiller case
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese...
Study of the LVMH group
Case study - 21 pages - Finance
LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for these...
Fiat - A stable and a favorite car-maker in the UK
Market study - 10 pages - Business strategy
Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...
Diesel - A study on its Global Operations
Market study - 7 pages - Business strategy
Diesel has been a brand that has been synonymous with fashion over the years. It is basically an Italian design company that is based out of Breganza (Italy), but has its market presence throughout the world. It has redefined the meaning of fashion aiming the generations of youngsters. The...
WH Smith launches 'Kindle killer'
Case study - 3 pages - Business strategy
In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new...
