What are the reasons of Zara´s success? - publié le 15/01/2009
Essay - 13 pages - Business strategy
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...
ETA and the role of the Spanish government in the war on terrorism - published: 29/09/2010
Essay - 13 pages - International relations
Basque nationalists claim that there has always been Basque speaking people (speaking Euskera- the name of the Basque language) in the territory that extends from Bordeaux in the north to Zaragoza and Burgos in the South and to Santander in the West. Such claims are not believed to be true by...
Marketing and the promotion of Bordeaux Wines in France and abroad
Dissertation - 60 pages - Tourism marketing
In the past few years, there has been a new phenomenon known as the 'French Wine Crisis'. This industry of French wine previously known as unique and untouchable is now confronted by an international competition that has been able to adapt its products and features for the wine consumers...
What are the reasons of Zara´s success?
Case study - 21 pages - Fashion and ready to wear marketing
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...
Marketing and the promotion of Bordeaux Wines in France and abroad - published: 25/11/2010
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
Spanish literature: The Celestina and Lazarillo de Tormes
Essay - 5 pages - Literature
The Celestina and Lazarillo de Tormes, books written at the outset of Spain's golden age, are extremely important works. The Celestina is a love story, while Lazarillo de Tormes is one of the first picaresque novels. Despite this major difference, they are similar in that they are both...
The Treaty of Utrecht (1713)
Thesis - 5 pages - Modern history
This text is an excerpt from the Treaty of Peace and Friendship signed in Utrecht on 11 April 1713 between France and Great Britain. This treaty precedes that of July 13, 1713 of the agreement between Great Britain and Spain. After fourteen months of arduous negotiations interspersed with...
Competition between European football clubs - published: 27/01/2011
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...
ETA and the role of the Spanish government in the war on terrorism
Essay - 13 pages - International relations
Basque nationalists claim that there has always been Basque speaking people (speaking Euskera- the name of the Basque language) in the territory that extends from Bordeaux in the north to Zaragoza and Burgos in the South and to Santander in the West. Such claims are not believed to be true by...
The army of Netherlands in the sixteenth century
Thesis - 4 pages - Medieval history
Netherlands is a sovereign state with its territories stretching from Northern France to the North Sea. Revolt against the Spanish led to the division of the country (Netherlands) distinguishing it into Southern Netherlands that remained under the Spanish rule. After a long war of eighty years...
The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?
Dissertation - 77 pages - Services marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa, Chile...
The Threat of the New World to the French Wine Market: Are historically traditional wines being usurped by aggressive new competitors?
Dissertation - 77 pages - International marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces in regards to the competition of producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa, Chile and...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
Competition between European football clubs - publié le 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...
Intercultural management : EADS's merger - publié le 29/09/2010
Case study - 12 pages - Management
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
Intercultural management : EADS's merger
Case study - 12 pages - Management
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
The right to strike in Europe
Essay - 9 pages - European law
'A strike is the name given to a collective movement conducted at the initiative of all or part of the staff of a company, usually intended to compel employers to negotiate working conditions and pay (Law Dictionary). The right to strike presupposes that there is a contract of employment....
Competition between European football clubs
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...
Pernod-Ricard "Local Roots, Global Reach" - publié le 15/01/2009
Essay - 9 pages - Services marketing
The word “alcohol” derives from Arabic al-kuhul and is applied to the many members of the family of alcohols. Beverage alcohol has a well-established place in the global economy. The industry is usually defined in terms of a value chain centered on the actual production of the alcoholic...
History of the United States - Document study
Tutorials/exercises - 3 pages - Linguistics & languages
King James I of England witnessed Spain's growing prosperity through colonization and the English wanted their share of the wealth. However, England lacked the financial resources that Spain enjoyed, because unlike Spain, which was governed by an absolute monarch who...
Zara's US Operations
Market study - 10 pages - Business strategy
Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US...
Real Madrid football club
Essay - 5 pages - Sports
The case mainly talks about the Real Madrid, a Spanish football club, and its economic success story. First, the case starts by showing how important the football is in Spain with a Real Madrid manager quotation:”In Spain it is easier to change spouses, political party or...
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
Pernod-Ricard "Local Roots, Global Reach"
Case study - 10 pages - Management
The word “alcohol” derives from Arabic al-kuhul and is applied to the many members of the family of alcohols. Beverage alcohol has a well-established place in the global economy. The industry is usually defined in terms of a value chain centered on the actual production of the alcoholic...
Eva Peron in Europa
Case study - 5 pages - Literature
In the first term of Peron, we see that Argentina had good relations with Europe, being the largest exporter of wheat and meat, because after the war European countries were devastated. The United States also maintained good trade ties, and even Spain, even fascist, was dependent on...
Establishment of the "Easy Hotel"in Madrid - publié le 29/09/2010
Case study - 19 pages - Services marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we have all been...
Why using brand management in the tourism industry ? The case of destination branding - publié le 29/09/2010
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
International retailing: Carrefour - publié le 15/03/2012
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
