La Celestina in its cultural and historical context
Case study - 3 pages - Educational studies
La Celestina, written by Fernando de Rojas in 1499, is often considered one of the greatest works of Spanish literature, and with good reason. It set a precedent for future writings, both in Spain and abroad--even inspiring Shakespeare's masterpiece Romeo and Juliet. The play came on the...
Strategy marketing of the Zara group
Case study - 28 pages - Services marketing
The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...
Telepizza - published: 18/02/2008
Case study - 3 pages - Brand management
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three...
An analysis of how could France be branded to sustainabily attract chinese tourists
Case study - 37 pages - Tourism marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Telepizza
Case study - 3 pages - Business strategy
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three...
Petrolivia and the olive oil producers market - publié le 16/01/2009
Essay - 4 pages - Business strategy
For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
International relations analysis: Germany and France during the Euro crisis resolution
Case study - 9 pages - International relations
Germany and France relations during the Euro crisis implied some disagreements. It started when the European Union decided to manage the global economic crisis at the European stage. It decided to especially manage the case of Greece which is the symbol of the beginning of the Euro zone debt...
Business strategies: The Carrefour group
Case study - 16 pages - Business strategy
The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...
Proposals to face the Euro crisis - publié le 20/03/2011
Thesis - 4 pages - Economy general
During a certain period, the funny abbreviation “PIIGS” was to be found everywhere in the news; this referred to Portugal, Italy, Ireland, Greece, Spain, the five European “sick men”, endangering the survival of the Eurozone itself. While their situation still remains...
How to prevent another desert war?
Essay - 5 pages - International relations
My purpose here is not to draw the historical background of the Western Sahara conflict (as it has already been done) but to give some insights on how to prevent another war in the unstable area of Maghreb. The Western Sahara is known to be the last colony of the world that has existed in spite...
Petrolivia and the olive oil producers market
Case study - 5 pages - Business strategy
For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as...
Culture & leadership - publié le 13/05/2009
Thesis - 12 pages - Social, moral & civic education
First of all, it is necessary to have a clear and simple definition of culture. So, “culture can be defined as all the behaviors, arts, beliefs and institutions of a population that are passed down from generation to generation. Culture has been called "the way of life” for an entire...
Is culture an intrinsic element of management and leadership: Eastern Europe against Western Europe? - publié le 28/05/2009
Thesis - 14 pages - Social, moral & civic education
Since the quickening of the Industrial Revolution in United Kingdom in 1850 there is no doubt that Europe sustained important cultural changes. The aura of this revolution crossed the Channel and pervaded in Europe but only went in western countries ready to change, France the first, then...
How to prevent another desert war? - published: 29/09/2010
Essay - 5 pages - International relations
My purpose here is not to draw the historical background of the Western Sahara conflict (as it has already been done) but to give some insights on how to prevent another war in the unstable area of Maghreb. The Western Sahara is known to be the last colony of the world that has existed in spite...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company...
Proposals to face the Euro crisis
Thesis - 4 pages - Theories and economic notions
During a certain period, the funny abbreviation “PIIGS” was to be found everywhere in the news; this referred to Portugal, Italy, Ireland, Greece, Spain, the five European “sick men”, endangering the survival of the Eurozone itself. While their situation still remains...
English (Anglo-American) & Spanish societies in the Americas prior to 1790
Case study - 2 pages - Educational studies
The Europeans have contributed much to United States development from time immemorial. The north of America was colonized by Europeans. Their culture, social ideas, and language were common to those of North American. Consequently, European influence pre dominated their territories situated on...
Showing the horror : photo-journalism in war time
Dissertation - 24 pages - Medias
Virginia Woolf said "Let's see if, watching the same photographs [of the war], we'll feel the same things?. As for her, women and men both see the war as a barbarism that has to stop. The shock produced by war photographs could mobilize everybody. Photography has replaced drawing in the...
Is culture an intrinsic element of management and leadership: Eastern Europe against Western Europe?
Case study - 16 pages - Management
Since the quickening of the Industrial Revolution in United Kingdom in 1850 there is no doubt that Europe sustained important cultural changes. The aura of this revolution crossed the Channel and pervaded in Europe but only went in western countries ready to change, France the first, then...
Culture & leadership
Essay - 14 pages - Modern history
First of all, it is necessary to have a clear and simple definition of culture. So, “culture can be defined as all the behaviors, arts, beliefs and institutions of a population that are passed down from generation to generation. Culture has been called "the way of life” for an entire...
Zara, mode rapide
Case study - 19 pages - Management
"When Spain's Crown Prince Felipe and Letizia Ortiz Rocasolano announced their engagement in 2003, the bride-to-be wore a stylish white trouser-suit which raised some eyebrows among those concerned with royal protocol. But within a few weeks, hundreds of European women were wearing...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points compared...
United Kingdom and Tourism
Dissertation - 22 pages - World geography
Inbound tourism during in the United Kingdom has been subject to the influence of many factors like the weather with exceptional rainfalls, flooding, storms, health scares (outbreak of Foot and Mouth Disease, avian flu), threat of terrorism: two attempts of terrorist attacks took place at the end...
Strategic Marketing Plan: Case Zara - publié le 21/02/2011
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company...
The Relationship between Westerners and Outsiders
Essay - 3 pages - Social, moral & civic education
The relationship between Westerners and those that they labeled “outsiders” in the early modern period was a tawdry one, rooted in the notion that the Westerner was the superior and the “outsider” the sycophant. The term “outsider” meant anyone not white, Christian,...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
Economic analysis of France - publié le 13/12/2009
Essay - 14 pages - Economy general
Number of inhabitants: 64,350,759 people (on 1st January 2009), that is to say around 1 % of the global population. The population of France is growing. The demographic growth rate in France is of 0.574 % per year. The number of births is quite high in France. Indeed, there were 801,000 live...
Legal aspects of international mergers and acquisitions: Sacyr/Eiffage - publié le 15/01/2009
Essay - 6 pages - International law
The Sacyr/Eiffage case involves two public construction companies, the Spanish Sacyr Villehermoso and the French Eiffage. First, let's introduce those two companies. Sacyr is a leading Spanish construction company based and listed in Madrid. It is publicly traded and part of the IBEX 35, the...
