The Commercial Service of Sportfive in the Racing Club de Strasbourg
Essay - 6 pages - Services marketing
Sportfive is the first agency offering management of sports rights in Europe, and is the world leader in TV rights and marketing of football. After the 2001 merger of Groupe Jean-Claude Darmon with the assets of UFA Sports (RTL Group, Bertelsmann subsidiary) and Sport +...
Audi: the launching of A3 Sportback
Case study - 6 pages - Services marketing
The Volkswagen AG is the fourth largest carmaker and the first European manufacturer. Its worldwide market shares represent 11.5% and 18.1% in the European markets. This group owns seven brands: Volkswagen, Audi, Seat, Skoda, Bugatti, Bentley and Lamborghini. The Audi brand was founded by...
Extreme sports - publié le 29/09/2010
Dissertation - 35 pages - Services marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV,...
How can we claim that the sport at the world level became a real business in our time? - published: 29/09/2010
Dissertation - 28 pages - Sports
Today, it is difficult to deny that sport takes a considerable importance in our society. An importance which can be characterized at several levels: economic, social, or even cultural. Thus, we can assist different sports events all the year round, but also do our Sunday jogging,...
Techniques for taking good sports photographs in some sporting events
Thesis - 2 pages - Electronics, mechanics, engineering & technology
By sports photography we mean taking pictures of sporting events that involve action and movement. If the pictures are not sharp and do not depict fast movement that take place in a sequence, the purpose of a good sports photograph will not be achieved. That exciting movement of...
Bodybuilding and its Influence upon American Sport - published: 29/09/2010
Essay - 14 pages - Sports
American sports has evolved from the simple folk games and premodern pastimes of the colonial era to the highly complex, commercial spectacles of the early twenty-first century.Many factors shaped the development of sports in colonial British America and in the United States. Among...
Sports photography
Thesis - 2 pages - Sports
By sports photography we mean taking pictures of sporting events that involve action and movement. If the pictures are not sharp and do not depict fast movement that take place in a sequence, the purpose of a good sports photograph will not be achieved. That exciting movement of...
Green Ox case: Strategic marketing for a drink dedicated to sports
Case study - 4 pages - Services marketing
Palmer Jackson Inc (Cincinnati Ohio) has developed a new line of sports beverages which have the added benefit of antioxidants. They have developed several elements of their brand strategy with your agency Accuity Brands which is a branding consultancy, where you are a marketing strategy...
The impact of digital on Sport Brands - published: 29/09/2010
Worksheets - 3 pages - Services marketing
Sport has become an important part of people's lives in the 20th century, whether they are practising a particular sport or following sporting events, more or less closely. Today in France, 34 million people 'practice a sport' and 15 million are registered. And in...
Business project - uSport, and sports memorabilia industry
Market study - 31 pages - Sport marketing
US port mission consists of providing sport recordings in order to allow the user to feel protagonist during his/her sport performance or simply to be able to re-watch a video for training purpose. 'Did you really do it?' is our slogan, and it is the one that best underlies...
The discovery of French culture - art, sports, music, fashion
Worksheets - 2 pages - Geography
France must be a high contender to be the country with the most influencing culture in the world. France is the nation of wine, of cuisine, of fashion, of architecture, and of gentleness. Going to France and then coming back without visiting Eiffel tower as well as Arc de Triomphe, or at least...
The Sportswear Industry : Boom or Gloom ? - published: 29/09/2010
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
Sponsorship & motorsport - the smart combination
Dissertation - 20 pages - Sport marketing
Advertising is invading our life. Ads are everywhere: in the subway, in newspapers, on bus shelters etc. With all this clutter, the creative work behind the ad is often the only way to make it stand out of the mass and be retained (under the condition the message is clear enough). Media...
Advertising in Sport - published: 29/09/2010
Essay - 10 pages - Services marketing
Today, sport occupies an important place in the advertising arena. However, it was not the same before. This connection appeared in the middle of the 1980s. Indeed, the public investment has been huge in sports where people came together such as in the case of the football and...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach - publié le 29/09/2010
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest...
Adidas women: The new trend in the sportswear industry
Thesis - 5 pages - Business strategy
Sports have become an important part in the lives of men mainly due to the modern changes in the sporting arena. To meet consumer needs, sporting brands offer a wide range of products in the sportswear market. Today, Adidas is one of the biggest brand in the sportswear industry. Found in...
Political marketing of Airness in the sporting equipment market
Case study - 9 pages - Sport marketing
After the German sport brands, after the American sport brands, today there is Airness. Manamine Kone is a wonderful person with a great story. He came from nowhere. He was forced to leave his beautiful country Mali when he was very young. He has succeeded in building a large...
Audi A3 Sportback: Marketing strategy
Thesis - 7 pages - Services marketing
Audi is one of the leading manufacturers of luxury cars. In 2002, they produced over 7, 35,000 vehicles, generating a turnover of 22.6 billion euros. Audi is a part of the Volkswagen Group and is headquartered in Germany. It has more than 51,000 employees and sells its products through 5,000...
Steroids and sport
Thesis - 8 pages - Sports
The idea of doping in sport is not a new one, in fact it is said to have roots as far back as 1876 when a highly regarded Professor of medicine in Edinburgh, Scotland took some athletes from his university into the mountains to introduce them to the South American coca leaves (the root...
Lucozade Sport vs. Highland Spring - published: 12/01/2009
Market study - 5 pages - Services marketing
Water in general is considered as a low risk, low involvement product. Despite the fact of being an ‘ever-since existing' product and fulfilling the primary need of survival, people's awareness of the importance of drinking water is a rather recent development. This has brought up various...
A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism - published: 15/01/2009
Essay - 8 pages - Journalism
During the last decades, we have witnessed the existence of a tourism consumption model were consumers massively colonized all destinations worldwide indifferent to quality, environment and local cultures. However, for a few years, we have noticed the appearance of new trends in consumer...
e-business Eventeam, sporting agency
Case study - 7 pages - Digital & e-marketing
It is essential to understand the concept of e-business models and the strategic process that encapsulates the global strategy, in order to be able to set up or use new efficient e-business tools. For the process to be as useful as possible, we have to determine how the value maximizing nature of...
The principles of sports coaching
Thesis - 10 pages - Sports
The major goal of any sports coach is to maximise the potential of the individuals or performers. This unit helps you learn the roles, skills and qualities of a successful sports coach and the knowledge and responsibilities of a sports coach are covered. Historically...
Sports doping and performance enhancing supplements
Thesis - 5 pages - Sports
As I embark on my journey of college swimming, there are several things to expect. There is what many believe to be,” glamour's” that come along with being a Division I collegiate athlete. The state-of-the-art facilities and equipment, the top of the line gear and endorsements,...
Evaluation of sports development as a policy initiative for the benefit of the society
Thesis - 7 pages - Sports
There is no denying the fact that sports contribute significantly to the development of the society on the whole. Sports education is considered to be the integral part of education. The role of sport development officer assumes significance since he is responsible for...
Achievement motivation as it applies to competitive sport
Thesis - 3 pages - Psychology
An important psychological need is the need to achieve: the motive to achieve success by exceeding previous levels of success set by one's self and/or others. Achievement motivation can be characterized as both the need to achieve and as the need to avoid failure. The purpose of this paper is to...
Sports injuries within the sport of male senior football
Thesis - 5 pages - Sports
During the dissertation study it is intended to investigate and discover if male senior football players are more prone to injury during pre-season rather than in season and if so why. Braham, et al (2003) stated that ‘17% (1025) of the total number of injuries over the two seasons reviewed...
Principles, values and ethics in sports
Thesis - 14 pages - Sports
A Principle is a basic truth, law or policy. Principles are standards that define moral behavior. A principle in sport might be that the officials treat all equally on the field of play. Values are ideals that form the basis of actions and beliefs. Values in sport include enjoyment,...
The British passion for sports: Its particularities and its limits - published: 17/05/2009
Thesis - 8 pages - Sports
The former British athlete Sebastian Coe declared on the 12th November that “he wanted to tap into United Kingdom's passion for sports” by presenting the London Olympic bid. It is indeed undeniable that sports have a significant place in British society. There are at...
Marketing using sports in India
Dissertation - 38 pages - Services marketing
If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and merchandising, grassroots development programs, fan...
