AFCON 2023: A Celebration of Talent, Diversity and African Unity
Case study - 2 pages - Sports
Excitement is building as Africa prepares to host the 2023 Africa Cup of Nations (AFCON), an event that transcends borders, celebrating not only exceptional football, but also cultural richness and diversity of an entire continent. In this article, let's delve into the importance of the AFCON...
The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
Analysis of Adidas marketing mix
Case study - 13 pages - Services marketing
Today, the sport has found its place in French society by combining equilibrium, welfare and health. The sport has also developed, democratically and is a mass culture. Products designed by the sports industries, are more responsive to consumer needs, and combine aesthetics,...
Extension of the Nike brand to Nikewomen
Case study - 13 pages - Services marketing
Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year....
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion...
Strategy of Nike (2008)
Case study - 11 pages - Business strategy
Nike is an American multinational, currently established internationally. Its activity is specialized in clothing, shoes and sports material. This company has been in competition for several years with large companies such as Adidas, Asics, and Reebok, and was unique with its perpetual...
Does Décathlon have the optimum STP to maximize its growth?
Essay - 10 pages - Sports
The French sports article market is doing well, with good opportunities in the medium term. However it is a very competitive market and newcomers do not hesitate to implement aggressive strategies. In 2003, the French sports article market was the most important in the whole of...
Acquisition of Rossignol by Quiksilver
Case study - 29 pages - Management
This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly...
Adidas-Reebok merger, analysis of the international strategy
Case study - 9 pages - Business strategy
In early May 2005, the three stripes to Solomon resold just fewer than 500 million Euros to the former Finnish group Amer Sports cigarette. A few months earlier, in March, the specialist in slip Quicksilver seized 241 million Euros of Nightingale, the world's number one ski. Meanwhile,...
Strategic Analysis - Adidas-Salomon merger
Case study - 4 pages - Business strategy
Salomon is a manufacturer of outdoor sports such as golf, cycling and especially the winter sports. Salomon attaches great importance to meet the expectations of the consumers, which explains that prior to its redemption; it is the world leader in winter sports with a market...
The utilitarianism of government gaming laws in the United States
Tutorials/exercises - 9 pages - Other law subjects
The current U.S. ban on sports betting goes back to 1961 when the federal “wire act” made the act of transmitting bets across state lines via the telephone illegal. The only state to offer legal sports betting has been Nevada. (Delaware and Oregon also have made attempts...
Décathlon - Management strategy
Case study - 8 pages - Services marketing
In this study, I have tried to present an explanation of the development of DECATHLON SA Epinal. However, I did not have enough information to prepare a complete file, as I did not have access to an organization chart, or any data about it. Thus I have based the analysis on all the branches of...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to...
Multi-field approaches of the company: Strategy of Adidas
Thesis - 16 pages - Business strategy
The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The...
Study of Nike's strategy
Essay - 11 pages - Business strategy
Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New...
Competition between European football clubs - published: 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...
Nike's brand building strategy
Case study - 6 pages - Management
Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable logo of...
The strategy of Adidas
Case study - 26 pages - Business strategy
This case will study the German group Adidas, which is in the second position on the global market for sports equipment. The company, Adidas over the time has been able to make a name for itself due to its unique trends. Despite increasing competition, Adidas has managed to remain...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Globalization, Economic Growth and Social Acceptance: The Case for the Olympics in China
Thesis - 5 pages - Economy general
In 2008, China was poised upon the brink of world domination. Set to host the Summer Olympic Games in its capital Beijing, China would come off from this two week-long event as a victorious host and dominant world power, or as a failed, backward, socially regressive society, still ill prepared...
An analysis of the effect of Anterior Cruciate Ligament (ACL) reconstruction: psychological recovery of an athlete student.
Case study - 10 pages - Educational studies
Involvement in sporting activities requires high level of individual commitments. Sport is therefore, also regarded as a culture of risk (Roderick, 1998). A lot of time and effort is dedicated to practicing and perfection of abilities. When performances are good, athletes are able to...
Corporate Decathlon - Universe workshop
Case study - 9 pages - Services marketing
In July 1976, Michel Leclercq of DECATHLON created the first large area devoted to sports at Englos, near Lille. 30 years later the brand has 331 stores including 113 abroad, and achieved a turnover of 3.431 billion Euros for 2005, up 10.3% over the previous year. It holds the first...
Décathlon an example of segmented marketing
Thesis - 10 pages - Services marketing
In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986, “Decathlon Production” is born. His...
Case study: Nike
Case study - 9 pages - Services marketing
Nike is the largest manufacturer of sports equipment in the world, and sponsors the greatest athletes globally. This American company, founded in 1972 by Phil Knight and Bill Bowerman established this image, especially in the 1970s, in the context of the development of sports...
Bullfighting - Death in the afternoon
Case study - 2 pages - Educational studies
“Furthermore what the crowd honors is the victor, tossing him flowers and gifts, which he gracious returns, so that it may become a victory of all those watching him and recognizing themselves in it” (Barthes, 2007). This is a very interesting paragraph from ‘bullfighting' by...
SWOT Analysis - ESPN 360
Thesis - 5 pages - Business strategy
Nearly thirty years ago, ESPN aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American football. Since the network...
Marketing awards on Decathlon
Case study - 4 pages - Services marketing
Decathlon is a well-known and successful sporting chain store in France and Europe. It is a major French sport goods manufacturer and the leader in the market of the retail trade of sporting articles, with stores located throughout the world. From a marketing strategy point of view, this...
Corporate Strategy: outdoor case
Market study - 6 pages - Services marketing
The world market for sporting goods has two parts. The team sports and fitness market is worth $ 80, against $ 42 billion for the outdoor goods market. Three kinds of products are made: clothing (46% of production), footwear (30%) and equipment (24%). Here we deal with the environment of...
