Starbucks France: The value chain
Thesis - 3 pages - Services marketing
Found in 1971, Starbucks Corporation is the leader in the coffee shops industry, with a turnover of $9,411.5 million in 2007 (source: Datamonitor). Its main activity is to manage coffee shops (85% of its turnover) and to sell licenses (10,9%), but Starbucks has also diversified its activity...
The importance and application of value chain analysis in business - (17 Slides)
Presentation - 5 pages - Finance
An organized creative approach aimed at identifying unnecessary costs and eliminating the same from the system without affecting the functional utility, guarantee and safety performance. A study on the factors determining value. The stages through which the return of investment varies is...
Supply Chain Management: Its role in improving the value of the product or service to customers
Thesis - 6 pages - Management
With growing competition among companies in the different industries, an efficient operation is essential for firms to offer quality goods and services at competitive prices. This can be made possible through the adoption of appropriate production technology, having a customer-oriented...
What science says on « Strategy of " differentiation rupture" and chain value »
Tutorials/exercises - 4 pages - Business strategy
Strategy of ? differentiation rupture ? is based on the observation that the current situation comes from the compliance with the rules of the game accepted by all. For a firm being in an unfavourable competitive position, the solution can be to look for the means of making, not the same thing...
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is...
Supply Chain in Dell
Case study - 5 pages - Business strategy
Engaging in active management of the supply chain is fundamental to realize success given the dynamism facing organizations from the contemporary business environment. Although emphasizing on efficient supply chains allows Dell to orchestrate its direct-selling and build-to-order...
Transport Information Technology in supply chain
Case study - 4 pages - Educational studies
Supply chain management is the active management of the activities related to the supply chain to increase customer value and satisfaction and achieve competitive advantage (Robert, Jan 2011). Transportation is one of the components of supply chain. Information...
Supply Chain Management in TeaJava
Case study - 2 pages - Management
Effective management is necessary for the success of a business. This is because the current business environment is large with massive competition and rivalry from other entrepreneurs. Supply chain management reflects efficient management of a business network that is involved in...
Logistics and Supply Chain Practices
Case study - 8 pages - Computer science
Lean thinking is essential to improve supply chain management. This is because lean thinking ensures things are done just as they should. As an example, Toyota has demonstrated superior results with regard to quality, cost and lead-time compared to most (if not all) of its competitors....
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
Disintermediation: Elimination of intermediaries in the supply chain
Thesis - 7 pages - Management
The world today is witness to intelligent customers and consumers. People who no longer take the marketer's claim as sacrosanct and are thinking people. These are the new takers of products and services that today's business folk have to offer. For the action of consumption to be effective and...
PepsiCo 2007: Strategies to increase shareholder value
Presentation - 15 pages - Management
This presentation takes a look at the history of Pepsico. It covers some of the key points in the evolution of Pepsico as a company. It will cover points like fast food acquisitions and Quaker Oats acquisition. It will also cover points like the strategy, revenue contributions, competition in...
Operational decision-making - Airbus
Case study - 7 pages - Business strategy
The present report aims at providing the board with substantial information about the operational decision-making process within the Airbus company. In fact, as part of an international group very much involved in intensive industry in terms of R&D but also in terms of capital requirements. The...
Dual cycle model in China
Case study - 11 pages - Economic politics
Dual cycle model is an economic strategy that aims to reduce China's reliance on exports and to boost domestic consumption and innovation.
The business model of an exchange - How does a cryptocurrency exchange generate money?
Case study - 11 pages - Bank marketing
Today there are more than 600 cryptocurrency exchanges in the world. Some cryptocurrency exchange platforms are no longer start-ups. A hundred of them are engaged in a fierce war of prices in order to capture customers. The Binance platform, for example, which is the world leader with 70% market...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers....
Presentation of Supply Chain
Case study - 4 pages - Logistics
Supply Chain is the organization, planning, the control and the execution of the flow of goods from the development and the provisioning, until the production and the distribution towards the final customer to satisfy the requirements of the market with minimal cost and the use of maximum...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Global Logistics: Ikea's global supply chain model
Essay - 17 pages - Logistics
The decisions regarding the supply chain design highly depends of the kind of products or services a company is dealing with. Issues such as the sourcing location or the distribution method will be affected by a whole range of requirements given by the nature of the products. In the first...
Supply chain management, concept and its uses
Tutorials/exercises - 40 pages - Business strategy
Supply Chain Management has dominated our lives, our thinking and our actions for almost half a decade now. From logistics to materials management to supply chain management, the evolution has been slow and stead. The decade of the 90's has been the most turbulent leading to...
Integrating supply chain management and strategic management: The basis for analysis of the grain industry
Thesis - 6 pages - Management
The observed corporate changes in many supply chains in Australia suggest that instability rather than stability is a consistent pattern in corporate supply chain relationships. This observation should not be surprising given the dynamic impacts of competitive strategy and has been...
The integrated management of the logistic processes (supply chain management) - published: 23/11/2010
Case study - 2 pages - Logistics
The supply chain management: A management philosophy The development of the concept of the ?Supply Chain Management' has its roots in the ability of firms to respond to a client's request in an acceptable period of time while still being able maintain its status as a...
The integrated management of the logistic processes (supply chain management)
Case study - 1 pages - Logistics
The development of the supply management chain (SCM) depends on the ability of a company to respond to customer requests. Responding to customer requests has to be done while being able to maintain the economic position of the company through the introduction of new products. By...
The Implications of the Internet for Collaboration with Customers on Product Decisions
Essay - 7 pages - Marketing theories
Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...
Specialisation
Tutorials/exercises - 4 pages - Economy general
Trade and foreign direct investments driven by specialisation and comparative advantages are controversial and provide arguments against free trade and capital mobility. Modern production of many products are produced in value chains that involves many countries, depending on...
How to Write a Successful Business Plan?
Business plan - 9 pages - Startup, entrepreneurship
In order to achieve any goal or project, all companies face a common problem: "planning for the future". Indeed, the reality is that we cannot predict precisely what will happen in the future or the consequences our present decisions will have on that future. However, entrepreneurs have a tool...
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
Operations and supply chain management: The case of Fermob, outdoor lounge
Thesis - 6 pages - Management
We chose to study the supply chain of Fermob whose headquarters and factory are located in Thoissey near Belleville in Ain (half an hour North from Lyon). Fermob's mission is to design and make outdoor furniture which decorates the garden in a relaxed and convivial way. Fermob furniture...
Growth Analysis - Domino's Pizza, Inc
Case study - 9 pages - Business strategy
After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...
