Subway - UK Operations
Market study - 10 pages - Business strategy
Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the number...
From internet innovation to E-process execution
Presentation - 33 pages - Services marketing
This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value...
Economic theory: Brief study
Case study - 3 pages - Educational studies
Schools of economic thought correspond not only systematized sets and interconnections of theoretical principles, it also corresponds to the systems of ideas and values, committed to ethical, political and social issues. Therefore, they do not have the direction and results of scientific...
The impact of the marketing environment: Greggs
Case study - 8 pages - Educational studies
Greggs is large chain of bakeries established in 1951 from John Gregg. The business is locate and operate in UK market. Later in 1964 his son Ian Gregg starts to develop and pattern the way for one very successful profit business by delivering a good quality of the product and great...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
An analysis of the Indian retail industry
Tutorials/exercises - 63 pages - Business strategy
The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the food...
Sales Training in Christian Dior, London
Thesis - 8 pages - Educational studies
As part of my second year ESSCA, I was asked to do an internship in the marketing function, either in the sales department, or in the purchase section. The goal is to have a direct relationship with a customer or a supplier (BtoB or BtoC), to participate actively and be essential to the...
Direct marketing
Thesis - 28 pages - Services marketing
An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly voice who, with cultured interactive skills...
Interview with Mr Steeven Mallet, financial director of the USA subsidiary of the Clarins group
Case study - 6 pages - Management
For this assessment, I decided to interview Mr Steeven Mallet, the financial director of the American subsidiary of Clarins Group, situated in Miami. As part of our course, our classmates were supposed to go to study in New York but I have never been there before. So I thought that it could be a...
The "Total Quality Management" (TQM) and its application in the Thomson factory at Casablanca
Thesis - 9 pages - Business strategy
TQM is a philosophy; a management practice that aims to satisfy consumers by involving employees, coherent governance and a commitment to continuous improvement. In native Japan in the 1950s, the concept of TQM was first passed through an application of methods of statistical controls, before...
An analysis of the crisis in US economy
Thesis - 33 pages - Economy general
Until the early 21st century, developments in America seemed to contradict the thesis of "decline". The most famous example is that of Paul Kennedy, who predicted in 'Rise and Decline of Great Powers' (1987), the end of American hegemony. However, the early 21st century is marked by...
Barista in India: Integrated marketing communication
Essay - 9 pages - Services marketing
Cafes play a very critical role in any society and coffee bars have now come to be regarded as instruments of social change; be it a place for discussion of politics, a place to relax or a meeting point, it emerges as a kind of focal point in society. The popular cafe outlets are Barista, Cafe...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
The case study of Ikea
Case study - 32 pages - Services marketing
There are a wide range of questions such as: How to choose the location of a shop, how to organize the shelves, which products to choose, how to attract customers to its point of sale, before venturing on a business. Understanding the distribution business is not easy. The specialists in the...
Presentation of McDonald's strategies in France
Case study - 9 pages - Services marketing
In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46...
International operations and logistics - Supply chain management
Case study - 9 pages - Logistics
Alpha, the explosion protection solutions manufacturer, recently faced financial pressure due to some external specific situations, mostly the global downturn in the oil and gas industry. Therefore, the company has had to imagine a new supply chain's strategy aiming at improving its...
Physical properties of drugs with regard to their use as local and general anaesthetic agents- Their adverse effects.
Essay - 4 pages - Medical studies
Local anaesthetics now have many clinical uses and can be applied in a number of ways; they vary in their pharmacological properties, and as such are used in various techniques of anesthesia. Infiltration anesthesia sees the direct injection of local anesthetic into tissues to reach nerve...
Analysis of the operations and supply chain management of Nestlé Company
Case study - 2 pages - Logistics
The Nestlé report for the first half of 2017 tells us that the net profit increased by 19% to 4.9 billion CHF. In the next chapters, we will try to analyze the role of the supply chain strategy in this success. First, we will define supply chain management, and then we will examine...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
The brewery industry in Ireland
Market study - 9 pages - Services marketing
The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it is found that...
Reassessing Global Supply Chains: Challenges and Reshoring in the Wake of a Pandemic
Essay - 2 pages - Purchasing & supply chain
The global supply chain is a highly integrated system, which consists of a heterogeneous network of several partners that are situated in different countries and continents. The first key task to overcome in managing the wide area of cultural diversity is to understand cultural diverse...
Distribution analysis of Migros
Case study - 5 pages - Services marketing
Founded in 1925 by Gottlieb Duttweiler, Migros is a conglomerate of Swiss companies in the retail sector. Its head office is based in Zurich, Switzerland. Migros is the largest distribution company in Switzerland with 37% market share. It has over 81,600 employees and 2 million shareholders, and...
The Impact of Baltimore's Francis Scott Key Bridge Collapse and its Impact on the US Supply Chain
Case study - 2 pages - Purchasing & supply chain
A major trade route will be disrupted, and supply networks that are already under strain will become even more tangled due to the Francis Scott Key Bridge collapse in Baltimore, which shut off access to a large portion of the city's port. The Port of Baltimore, which ranks 17th in the US in...
Globalization of Culture
Case study - 6 pages - Educational studies
Globalization has been known to benefit local communities through the creation of new opportunities, financial capital and culture. But it is even more famous for the detrimental effect that it has brought upon the world's poorest countries. This essay will be focusing on the examination of the...
Globalization of Culture - published: 30/05/2012
Case study - 5 pages - Educational studies
Globalization has been known to benefit local communities through the creation of new opportunities, financial capital and culture. But it is even more famous for the detrimental effect that it has brought upon the world's poorest countries. This essay will be focusing on the examination of the...
Big Mac, case study
Essay - 3 pages - Management
McDonald's is the largest food chain of the world. It is present almost everywhere in the world. It has so wide global presence that decision makers often use the products of McDonald's to devise economic measures of well being. One such measure is purchasing power parity. BigMac index is...
Keurig Inc
Case study - 3 pages - Management
The coffee industry has experienced resurgence since the 1990s with help from coffee giants like Starbucks and area coffee shops reintroducing the market to gourmet coffee. Keurig Inc. had an effective hold on the commercial market by creating a distribution channel that marketed to the...
Analysis "OM/SCM in the news" Operations/supply chain management of Tesla Company
Case study - 2 pages - Logistics
The first article focuses on the importance of using the lithium battery in the automotive sector. This battery represents a great alternative to the use of diesel fuel. The essential component of this battery is the lithium is qualified by the "new gasoil". Consumption demand for this type of...
Supply Chain Management in Aerospace Industry
Case study - 16 pages - Educational studies
The uncertainty characterizing growth opportunities in the global economy mandates the aerospace organizations to shift focus towards improving their visibility in the supply chains. Contrary to serial identity implied by a chain, the reality in the aerospace today demonstrates a...
Impacts of supply chain management in the business world
Case study - 2 pages - Educational studies
The aim of this paper is to provide detailed information about sustainable practices in information in supply chain and the impacts in the business world. A case study was embarked on of the National Bank of Abu Dhabi one of the world's safest bank and a bank with branches and office in...
