Abstract
Chocolate confectionery accounts for 58% of the market value of French confectionery. It reaches a value of 2, 26 billion. Ferrero has a large market share of the chocolate confectionery market; approximately 22 % by value; but it does not dominate that market as much as it dominates the market spread. It represents about 440 million of the turnover of the company. On this market, Ferrero highly differentiates itself from competitors with innovating and conceiving new and original products such as the chilled snack. The market of the snack is at its maturity stage, but Ferrero has almost created a new market, the one of chilled snack, and provides new products on this market. On the market of snack, it is hard to compete and gain ground because there are numerous substitutes and a large number of competitors who focus on this market whereas it is just a little part of the activity of Ferrero.
