Strategic analysis of Viagio : a pasta restaurant
Case study - 10 pages - Business strategy
Viagio was born in December 2004, from the collaboration of the group Bertrand and the French leader of the pasta market: Panzani. They wanted to create a new concept of fast food targeting families. They opened their first restaurants in Paris and now have 18 outlets all over France. They will...
Triumph: Case study
Presentation - 25 pages - Business strategy
1950s:Britain - The biggest motorbike maker in the world. Bankruptcy in 1983:Bad management and rescue attempts. John Bloor: The re-founder of Triumph. Invested £80 million: Redesign product model = maintaining the nostalgic power. Hired people who were familiar with Triumph. Outsourced the...
FedEx strategic analysis
Dissertation - 32 pages - Business strategy
FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...
TomTom N.V in the industry of the PND (Personal Navigation Devices)
Case study - 27 pages - Business strategy
The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts:...
Company project: Port de Lille
Case study - 8 pages - Business strategy
The Port Fluvial was created on the 20th of April 1935 but it really started to be active after the Second World War in 1947. If at the beginning, the Port Fluvial was far away form the city, today Lille is surrounding the harbor. In just a few years the harbor became an important logistic tool...
Students distinguish no taste preference for Diet Coke or Diet Pepsi
Thesis - 2 pages - Business strategy
This is a study of taste differential between two popular brands of soda, Diet Coke and Diet Pepsi. Subjects were given samples of Diet Coke and Diet Pepsi throughout a number of trials to see if they could distinguish the drinks by taste alone. Over the course of a twelve trial period, it...
Innovation at Procter & Gamble
Worksheets - 3 pages - Business strategy
To innovate is to create something; it is necessary to distinguish innovation from invention because an innovation need not necessarily always be an invention. Innovation can assume four forms: •Marketing plan for a new product launch or the improvement of a product that already exists...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...
Analyzing outsourcing: Advantages and disadvantages
Thesis - 23 pages - Business strategy
The financial crisis has been spreading across the globe. Companies have been using their best strategy to survive and stay off the competition. With the expenses and costs on the rise and growing pressure from competition to keep the prices low, companies believe that outsourcing is the only...
Expansion and innovations strategies of Coca-Cola Company
Thesis - 9 pages - Business strategy
Andy Denton was a very determined person towards his business. He has exhibited his sense of commitment to his business by giving his 100% to it and not opting for a normal routine life which would have given him monthly salary and pension. This is the way he considers his life to be ad has been...
Lloyds TSB's mergers
Case study - 10 pages - Business strategy
Lloyds TSB Group is fourth biggest British clearing banks in the United Kingdom. It offers a broad variety of global banking and financial services. It has almost 3,000 branches throughout the United Kingdom, and its global business is conducted in 47 countries, with the United States, Canada,...
Entrepreneurship and innovation management: A case study of Apple
Case study - 9 pages - Business strategy
An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network, and the...
Unilever's strategy: Path to growth
Case study - 15 pages - Business strategy
A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the companies were...
Importance of quantitative research
Case study - 5 pages - Business strategy
Quantitative research is a technique for comparing relationship between time, weight, size and performance. The purpose of quantitative market research is to have an increased understanding of the product ‘First Fruit'. This research is numerically oriented and requires attention of...
BMW IMC analysis
Thesis - 10 pages - Business strategy
The BMW Group manufactures automobiles and motorcycles, with strong emphasis on outstanding quality. The Group has three premium brands: BMW, Rolls- Royce and Mini. The company is also involved in financial services (A Case Study on BMW Group, 2009). For the scope of this analysis I will be...
Strategic Analysis of the brand of liquor Pernod Ricard
Case study - 12 pages - Business strategy
Pernod-Ricard is a French company which produces alcoholic beverages. It was established in 1975 with the merger of two French anise-based spirit producers namely Pernod and Ricard. During the initial years, the company's strategy was to strengthen its global position by building a strong...
Strategic Management Assignment : strategic analysis and recommendations for the Bénéteau Group
Case study - 11 pages - Business strategy
Like the majority of the world economy, the nautical market is going down. For many years, the Bénéteau Group has remained as the leader of this huge industry, and keeps its strong position in this weakening market. However, such economic situations generate perturbation in the market: create...
Food Processing: Frozen ready meals - The Marie Case
Case study - 24 pages - Business strategy
Marie is a food processing company that specializes in fresh ready meals and frozen ready meals. Marie manufactures and commercializes products with the brands Marie, Bocuse, Luang (exotic meals), Weight Watchers (light meals) and also the Uniq group which is a major player of the food...
Competitive Environment Analysis : Haagen- Dazs - publié le 18/12/2009
Case study - 24 pages - Business strategy
Since it has been created in the early 1920's, Häagen-Dazs has become a strong and powerful brand, which is well established on the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: "Find the purest and the finest...
Business plan for a new board game : Flagpoint - publié le 17/12/2009
Business plan - 33 pages - Business strategy
A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The...
AkzoNobel consultancy report
Case study - 16 pages - Business strategy
AkzoNobel, once merged from AKZO and Nobel Industries in 1994, is a multinational company which is active in more than 80 countries. It is active in the markets of decorative paints, performance coatings and specialty chemicals and it has recently moved its headquarters from Arnhem to Amsterdam....
Beneteau, an international market's leader
Case study - 39 pages - Business strategy
Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...
Forecasting: a tool for Companies' decision making
Essay - 7 pages - Business strategy
From the bible and the predictions of God to the Oracle of Delphi, Merlin or the Chinese I-ching people have been always fascinated in knowing the future and predicting it. Those lights opened on the future were used to prevent the change of climate in the prehistoric times or to determine if it...
Internationalization process: Michelin
Case study - 8 pages - Business strategy
The Michelin Company was founded in 1889 in Clermont-Ferrand (France) by Edouard Michelin. Initially, Michelin employed 52 persons in a plant spread over 32 acres. Edouard Michelin benefited of his brother's (André Michelin) support. The two brothers were complementary: André was an innovator,...
Successful person project: Warren Buffet, 2008
Case study - 3 pages - Business strategy
After months of crisis, the first net of United States savings bank declared bankruptcy on 25th of September 2008. It was the symbol of the decline of America's economic power and leadership. In this period of instability, one man stayed positive and invested massively to rebuild American...
Case Study: GE's growth strategy - The Immelt initiative - publié le 11/12/2009
Case study - 10 pages - Business strategy
This report analyses GE's growth strategy, mainly regarding the new management style: since Immelt's appointment as the Chairman and CEO of the American multinational conglomerate, new initiates have been launched. We aim at analyzing GE's businesses and determine how they are driven and how they...
"Global strategy and Globalization in emerging markets"
Essay - 6 pages - Business strategy
Organizational culture, like national culture, is an iceberg, with some elements above water and others submerged. Elements above water are not only more visible, but easier to understand. Elements below water are difficult to observe and are more important for understanding culture because they...
Air France and KLM, Case study
Case study - 3 pages - Business strategy
To be competitive in the airline industry, companies need to be in control of cost control and management. Companies need to reduce their exposition to risk (fuel management) and control the efficiency of each type of plane they operate. As the industry requires high fixed costs, companies have...
Case study: Eastman Kodak
Case study - 14 pages - Business strategy
In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...
Sanofi Aventis, corporate strategy
Case study - 14 pages - Business strategy
Sanofi Aventis is a company operating in the pharmaceutical industry. Created in 2004 from the merger of two European companies, Sanofi Aventis is today the leader in Europe, and is part of the top 5 global companies in its sector. Sanofi Aventis's self-given mission in the pharmaceutical...
