Abstract
Today we live in a world where there is increasing competition and market saturation. Indeed to remain competitive, the companies must adopt several strategies such as: internationalization and diversification. The internationalization consists in extending on overseas markets. That makes it possible to have another customer and to reach a higher growth. Diversification consists in extending its activity over several fields. This leads the companies to develop several competences. Indeed they must consider several intercultural factors in order to manage the employees as well as possible. In this essay, we have to describe and analyze a negotiation between three countries: Indonesia, Brazil and Sweden. These countries have a culture, a religion, and a different lifestyle. That's why it's not easy to succeed the negotiation. Each one must deliver its opinion, to put forth proposals and also objections. The culture is anchored in each person but projected differently. However, one should not reject the ideas of the other. Each one must find their account in this exchange. The difference in cultures makes it an important aspect to determine the success of the negotiation. This is necessary to take into account the culture of the country. The cultural aspect has an important place in the strategy of negotiation. We can notice that the three countries have a common objective that of avoiding conflicts. The negotiation will lead to an equitable compromise between each country. However there are many differences in operation in their management.
