Mercedes-Benz is a German brand of automobiles, buses, coaches and trucks from the DaimlerChrysler company (formerly Daimler-Benz), commonly known as Mercedes. Mercedes-Benz is the world's oldest automobile manufacturer and the origin of the company dates back to the 1880s, when Gottlieb Daimler and Karl Benz invented the internal combustion engine-powered automobile independently.
Daimler Motorengesellschaft and Benz & Cie were originally two different manufacturers. Following the First World War, they started to cooperate to deal with the economic crisis in the car industry. After a few attempts to merge Benz and Company with Daimler Motor Company an agreement was made and the two companies merged on June 28, 1926. The name of Mercedes name is due to the name of a successful car created by Daimler in the 1900's. Since that, the company has focused its vehicles on high quality and state of the art engineering. As a result they have often been expensive and are made in lower volumes compared to cheaper cars. The company has carefully cultivated an image of superior engineering, quality, and service. The cars are often the vehicle of choice for the rich and famous.
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee