International marketing report: Burberry
Case study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
Financial analysis report: Adidas vs. Puma
Essay - 20 pages - Business strategy
Europe will be hosting two major sports events in 2012: the UEFA European soccer championship in Poland and Ukraine as well as the Olympic Games in London. Consequently, with the end of 2011 approaching, there might be a current window of opportunity to invest in European manufacturers of...
Competition around the globe: How do "Fruit & Passion" compete with Yves Rocher?
Case study - 14 pages - Business strategy
The positioning: “Organic cosmetics” Shops concept: “Studio of cosmetics” The fitting: 3 different spaces - Vegetable greenhouse : product in basket, make-up area - Vegetal laboratory: herbal medicine products - Beauty salon: aesthetic care The layout: - Natural materials,...
International Development and Strategy: Danone - publié le 03/03/2012
Dissertation - 6 pages - Business strategy
The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health. In fact, this...
International Development and Strategy: Danone
Case study - 6 pages - Business strategy
The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health. In fact, this...
Strategic management of ZESPRI - publié le 26/02/2012
Case study - 10 pages - Business strategy
ZESPRI is an international company which is currently the leader in the industry. Their localization into the Bay of Plenty is part of its strategy, as 80% of NZ kiwifruit are produced there. The company is a leading marketer worldwide. They export in 60 countries, such as in China, Japan, and...
Strategic management of ZESPRI
Dissertation - 10 pages - Business strategy
ZESPRI is an international company which is currently the leader in the industry. Their localization into the Bay of Plenty is part of its strategy, as 80% of NZ kiwifruit are produced there. The company is a leading marketer worldwide. They export in 60 countries, such as in China, Japan, and...
A research on the podcast industry
Case study - 10 pages - Business strategy
Wizzard Media Wizzard Media aims to create “World's Largest Podcasting Distribution Network”. It currently has a network of 8,000 commercial and individual podcast creators who are listened to or watched over 70,000,000 times each month. Services Wizzard offers podcasters with...
Case study - Vente-privee.com
Case study - 10 pages - Business strategy
Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery; Save...
Case study - Vente-privee.com - publié le 20/02/2012
Case study - 10 pages - Business strategy
Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery; Save...
Wells Fargo's Cross Selling strategies - publié le 19/02/2012
Case study - 7 pages - Business strategy
Wells Fargo is an American company and thus has to deal with the US government policy. Nowadays the latter is globally stable but the company must adapt to new education rules (such as educational loans), taxation, new technologies, access to property (real estate loans), and labor market....
Wells Fargo's cross selling strategies - published: 19/02/2012
Dissertation - 7 pages - Business strategy
Wells Fargo is an American company and thus has to deal with the US government policy. Nowadays the latter is globally stable but the company must adapt to new education rules (such as educational loans), taxation, new technologies, access to property (real estate loans), and labor market....
Strategic analysis of Mercedes Benz
Case study - 28 pages - Business strategy
Mercedes-Benz is a German brand of automobiles, buses, coaches and trucks from the DaimlerChrysler company (formerly Daimler-Benz), commonly known as Mercedes. Mercedes-Benz is the world's oldest automobile manufacturer and the origin of the company dates back to the 1880s, when Gottlieb Daimler...
Strategic analysis of MMS (Micro Mobility System)
Essay - 2 pages - Business strategy
Micro Mobility System (MMS) is the company which created the famous Micro scooter. The company faces some difficulties, with the emergence of new Asian competitors who offers lower prices, and the fall of its market shares in 2000 (whereas the market of scooter was increasing). In the following...
E-Business - MyMajorCompany, a business model transposable to others
Case study - 10 pages - Business strategy
The web 2.0 is the passage from stock to flow: the information becomes dynamic. Indeed, the interaction between internet-users is at the heart of the web 2.0 applications. The internet users create virtual communities in which the messages written are quickly conveyed, scattered and transformed....
Cultural differences in business and comparison between the American, English and French management style - published: 08/02/2012
Essay - 6 pages - Business strategy
Progress in telecommunication and transportation technologies has resulted in unprecedented growth in international trade in general and transatlantic trade (between the European Union and North America) in particular. As a result, Europeans and North Americans often interact to negotiate and...
Case study of Cerner Corporation
Case study - 14 pages - Business strategy
Cerner Corporation is an American IT corporation providing Information Management Systems for the healthcare industry. What Cerner is about: Create; Exchange; Reconsider; Negotiate; Elaborate; Realize Put my Knowledge and Skills in practice. Discover the Healthcare Industry and Cerner. Be...
Internal communication strategies of Nicolas Sarkozy
Case study - 8 pages - Business strategy
Nicolas Sarkosy's political style, which is heavily based on communication, is very elaborate. We can say that he relies on a modern management of his communication and all the processes linked ( big shows, interest for technology…). He is well-known because he often appears in the...
Cover letter: How to handle a difficult work situation
Template letter - 1 pages - Business strategy
Even if I have only been in the company for few months, I fully invest myself because I like what I'm doing and I appreciate working in our dynamic department. Early this week, you proposed that I be the department representative during the monthly Health and Safety committee meetings. I thank...
Cover letter: Business improvement proposal
Template letter - 1 pages - Business strategy
I have an idea that requires your full attention. In the context of the implementation of our new quality improvement system, I need your support and approbation concerning a new issue we face: our employees are spending too much time reading and writing emails. I'm not denying the fact that...
Franchising - publié le 26/01/2012
Case study - 3 pages - Business strategy
Definition of franchising: a legal and business relationship between: -the owner of a trademark, service mark, a trade name, an advertising symbol -and an entrepreneur who pays, for the right to use that identification, to the owner for his or her own business The concept: a partnership based on...
The airline industry
Case study - 2 pages - Business strategy
The service by Ryanair is different: there is nothing free and a lot of advertising on the flight. There is even lottery! Sometimes it's very uncomfortable to travel with Ryanair or other low cost airlines because airports are secondary: it takes time and money to go in the city center. For one...
Facebook: The largest social network in the world
Case study - 25 pages - Business strategy
We know that nowadays, there are about 1.7 billion people connected to the web and the social networks phenomenon is becoming increasingly important and especially one social media: Facebook. We can ask ourselves how this kind of website became as important in a short time and how Facebook has...
Case study of portaldetuciudad.com
Case study - 8 pages - Business strategy
This report discusses ITEC's strategy about ‘portaldetuciudad.com'. We will analyze the company's actual situation, its key problems with the web design of its portals that needs to be changed, the lack of available languages and finally the business model of the company that is not safe for...
Strategy of communication
Presentation - 20 pages - Business strategy
-First, champagne is a very subjective matter of taste, our customers have an emotional report to the brand. -Indeed, one of the main values of La Grande Dame is "inspiring legacy"- in other words this means that our history is not a weight, but more like an asset of our communication strategy....
SWOT analysis - Explanation of the tool
Case study - 4 pages - Business strategy
A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...
Brand management - published: 19/01/2012
Case study - 10 pages - Business strategy
A good brand name should: - be legally protectable (trademark, copyright) - be easy to pronounce (spell and written too) - be easy to remember and recognize (memorizable) - attract attention of people (target audience) - suggest product benefits or suggest usage - suggest the company or product...
Catalytic Solutions, Inc
Essay - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
Catalytic Solutions, Inc - publié le 19/01/2012
Case study - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
The fast food market in France - publié le 19/01/2012
Market study - 32 pages - Business strategy
-The fast food takes advantage of the crisis. -Furthermore, we can note that this sector represents a quarter of the restoration with a growth rate which increases in a constant way these last years. -The fast food is a competitive market. -Indeed, even if McDonald's is leading on this market, it...
