Abstract
Micro Mobility System (MMS) is the company which created the famous Micro scooter. The company faces some difficulties, with the emergence of new Asian competitors who offers lower prices, and the fall of its market shares in 2000 (whereas the market of scooter was increasing). In the following table, we have listed its strengths and weaknesses in order to analyze them and to propose a strategic analysis.
MMS was the first brand which produced scooters, but it did not protect its invention with a patent. So, many others competitors appeared in the market: not only JD Corp, but also, some imitations, whose products were sold to a very low price. So, it is important to try to obtain a patent, and then to make legal actions if it is not respected. Because as we can see in the case, the company who has brought into justice the imitators is not MMS, but its competitor JD Corp.
