Abstract
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with an adapted rhythm for each, L'atelier Des Chefs set up and provides cooking lessons, through a huge range of courses and a "a la carte" service to answer to the expectations of all customers.
We can distinguish our customers in two categories:
-The business customers: these clients can privatize the workshops during the day or the evening. Companies are looking through these events to strengthen the team spirit in a conviviality environment. Moreover, after discovering the concept with their company, they can come-back with their friends or family. It's a double advantage.
-The spare-time customers: unlike the business clientele, which is very homogeneous, there are different types of profile depending on the schedules. Even if they propose several courses focus on international cook, they do not target at all the foreign tourist group.
