Abstract
Yingli Green Energy, is a Chinese Photovoltaic manufacturers that was founded in 1998 by Liansheng Miao. It is headquartered in Baoding, China, and employed over 11000 employees over the world. YGE became through years a leading solar energy company thanks to the quality of its products sold under Yingli solar brand, its worldwide expenditure (over 10 countries), and the success of its vertically integrated supply chain.
Over two GW of Yingli Solar modules are installed at present around the world. The SWOT analysis would help us to identify the strengths and weaknesses of the internal factors related to Yingli and its product through the worldwide market, then the external factor that lead the company to promote/or slow down its development into the solar market and across competitors. For each of the element below we would explain the major that take are affirmed as key success factors of the business.
