Abstract
After the Second World War, globalization was promoted by different organizations like the GATT, creating a great number of companies in the world and increasing the competition. To capture a part of the market, a firm has to establish its own management strategy to know its goals, to grow or to survive on the market because it constitutes the skeleton, or the structure of an enterprise. A part of this strategy is defined by the mission statement which is used by most firms and began being studied since the early 1970s. The mission statement is a document in which a brief statement of the purpose of a company, organization, or group is provided. In fact, a mission statement is the limited agreement about their purpose and content. But an organization cannot succeed in its business if it depends only on its mission statement. Is it then possible to say that a mission statement is the most important stage in the strategic management model?
