Abstract
Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more profitable over the long term. But it also generates other consequences such as the growth of international competitiveness. To "stay in the part", companies must develop strategies and actions giving them a competitive advantage and enabling them to survive and develop. According to Jones and George, there are four ways to create competitive advantage, also called critical success factors or core competencies: a superior efficiency; quality; speed, flexibility and innovation; and responsiveness to customers. How can organizations create, implement and manage a strategy like this?
