Targets in Event Communication: A Study on the French Representation of the Republic of Tatarstan
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Event communication, targets, communication strategy, public structures, hybrid structures, French Representation of Tatarstan, Sabantuy festival
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Abstract
This document explores the importance of targets in event communication, particularly in the context of the French Representation of the Republic of Tatarstan. It examines the challenges of communicating with multiple objectives and interests, and the role of targets in defining communication strategies. The study aims to understand whether standard communication schemes can be applied to hybrid structures like the French Representation of the Republic of Tatarstan.
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[...] (2010). Communicating on social networks. The methods and essential tools for your social media communication strategies. FYP editions. LAHAYE, C. (2016). Organize an event: An experience to live. Brussels: Edipro. MALAVAL, P., DECAUDIN, J.-M. (2005). Pentacom. [...]
[...] The 2018 edition could not count on the same means During my internship, I sought to take into account all these issues in the global communication strategy of the French Representation of the Tatarstan. However, I encountered problems with the standard schemes for developing communication plans used in the private sector. The hybrid nature of the institution complicates the development of a coherent communication strategy. This hybridity is used here to designate 3 different axes on which the institution is positioned: political, economic and cultural. [...]
[...] Today, communication skills seem to me more than ever determinant in the promotion of territories and their influence. The need to take into account a set of political, economic and social factors makes communication activities more complex but also more stimulating. This convinces me of the interest I have in this type of structure and encourages me to develop my skills further in this field. Bibliography University Work ALBERTINI, T., BERENI, D., LUISI, G. (2017). A Comparative Approach to Regional Brand Management Practices. [...]
[...] The agreement of the competent public authorities for the organization of this event required a certain institutional communication, in particular with the town hall of the 15th district.e district which proposed the André Citroën Park, and the Prefecture of Police which authorized the event2. Finally, this case study focuses on the event communication that I was in charge of during this event. The promotion of Sabantuy was mainly done on social networks. Content was created to serve as digital and material dissemination media (flyers and posters). This case is interesting to study because it makes it possible to link the theoretical knowledge acquired during my training with the reality on the ground in terms of event communication. [...]
[...] PASCAL, C. (2017). Event Communication. Paris: Dunod. RAPEAUD, M. L. (2016). Event Communication - From Strategy to Practice. Paris: Vuibert. SONNAC, N. (2013). [...]
