Abstract
In the present society, advertising has become inevitable. It's quite impossible to stay more than 2 minutes without seeing or hearing an ad somewhere. Even at home, we're not anymore protected with the ads in our mail box, adds on the radio, the spams on the Internet and Televisions. Advertisements have become a part of life. In this study about the shock advertising, I will focus on the billboards that we see everyday in French cities, bus stops and in the metropolitan. Someone who lives in a big city like London, New York or Paris is surrounded by more than a thousand advertising messages every day. Advertisements have made a huge impact on the French population where we can observe different perceptions like revolt, indignation, disgust, anger, envy etc. For the last few years, we have seen that some associations protesting against advertisement. In the first part of this document, I will define shock advertising, which has become a debatable topic. It is also important to know that there are some regulations and some controls specifics for the ads appearing in France. Advertisers can't do everything they want. In the second part, I will focus on the different points of view on this subject namely:
- The advertisers
- The consumers
Finally, I will focus the economic aspects of advertising and analyze the financial impact of advertisements on a Company.
