Abstract
Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target audience.With regard to this, we will study the actual situation make some propositions concerning our new strategy. It is important to know that Kubik Ice is marketed on the website and this creates an interest to undertand the company's strategy. Indeed, even if they have a diversified production set up, they would like to maintain their image in the market and focus on their communication strategy. Moreover, the company never made advertisements for Kubik Ice.
