This document discusses the concept of employer brand, its attributes, and benefits for companies, including competitive advantage, employee retention, and recruitment.
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[...] They emphasize that this image of the contract can form well before recruitment. Bibliography Berthon P., Ewing M. and Hah L.L. (2005). « Captivating company: dimensions of attractiveness in employer branding International Journal of Advertising, vol n° p. 151-172 Charbonnier-Voirin, A. and Vignolles, A. (2015). [...]
[...] What are the functional, economic, and psychological attributes of the employer brand? The Employer Brand - 5-page Literature Review Introduction The term 'employer branding' was first used in 1990 by American journalist and chairman Simon Barrow years later, Simon Barrow and Tim Ambler defined the concept in the Journal of Brand Management as 'the set of functional, economic, and psychological benefits of jobs offered by a company as an employer'1. Within the framework of this literature review, we will focus on defining the employer brand, and then analyze the nature of these functional, economic, and psychological attributes. [...]
[...] The attributes of the 'employer brand' 2.1. The functional attributes They specify the functional attributes of the employer brand which are above all: development opportunities and the interest of the work4. In the article titled « The Employer Brand as a Tool for Organizational Loyalty published in 2018, Audrey Charbonnier Voirin and her co-author Maureen Lissilour, HR Development Manager Caisse d'Epargne, are interested in the functional attributes of the employer brand. Its functions are multiple: serve the organizational culture, allow the organizational loyalty of people in place, promote the attractiveness of the organization to potential candidates, ensure better employee involvement and reduce turnover within the company5. [...]
[...] (2004): "Eight elements of a successful employment brand", ER Daily February, available at: www.erexchange.com Solus, H. and Engel, C. (2017). Chapter 2. The cost of a "failed" recruitment Recruitment: a business challenge Increase your profits, avoid waste. ( p -28 Dunod. [...]
[...] By shaping an employer brand, the company derives financial and material benefits. In their book « Recruitment: a business challenge Increase your profits, avoid waste published in 2017, Hervé Solus, founder of Digital Recruiter and professor at HEC Paris, and his co-author Chantal Engel, HR expert, highlight the challenges of the employer brand to ensure the competitiveness of the company. The challenge of the employer brand is to attract and retain, but also to be complete compared to other companies in what they call 'the war for talent', particularly in certain sectors or jobs under tension. [...]
