Entrepreneurship: the Arena Coffee
Case study - 11 pages - Brand management
The idea of this business plan is to create a bar turned to the games center. At the same time of along with the activities of a classic bar, we will offer gaming activities such as board games, poker, video games and cyber services. First of all, we shall understand the concept of the bar, then...
Marketing plan: ' KUBIK ICE ' expansion into the French market
Case study - 16 pages - Brand management
Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target audience.With regard...
Lancement d'un nouveau produit : machine à pancake
Case study - 27 pages - Brand management
Document d'étude marketing complète (en anglais) sur un le projet d'un lancement d'un nouveau produit et d'une nouvelle marque. Analyse SWOT Analyse, analyse PEST, étude qualitative et étude quantitative (questionnaire), plan de financement et conclusion générale.
"Fairbus" or "Unfairbus"
Case study - 13 pages - Brand management
By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European aircraft manufacturers' global market share was...
Operations and supply chain management: The case of Fermob, outdoor lounge
Case study - 9 pages - Brand management
We chose to study the supply chain of Fermob whose headquarters and factory are located in Thoissey near Belleville in Ain (half an hour North from Lyon). Fermob's mission is to design and make outdoor furniture which decorates the garden in a relaxed and convivial way. Fermob furniture has an...
An in-depth study of the operations of Bistro Villemanzy
Case study - 40 pages - Brand management
Bistro Villemanzy is part of the “Bistrot des Cuisiniers” group (10 Bistros located in Lyon), which itself is a part of the Leon de Lyon/ Jean-Paul Lacombe group. Bistrot des Cuisiniers is a group aiming at offering upper quality meals in a bistro way. Leon de Lyon: created in 1904,...
Dove campain for real beauty
Case study - 21 pages - Brand management
The Dove campaign for real beauty: "Sources that are likeable or hold celebrity status are able to positively influence consumers' attitudes towards the advertisement, and the advertised brand" (Belch and Belch, 1998). This statement explains the large use of celebrities and models by the...
Marketing in action: Pester Power
Case study - 19 pages - Brand management
Marketing in action; Pester Power: Today, everybody take into account the opinion of children in purchasing decisions. How can we explain that? This phenomenon reflects the evolution of mentality and the current trend of increase the importance of children in families. Nowadays, children have...
La stratégie marketing de Sony en France
Case study - 5 pages - Brand management
Sony is nevertheless following the trends on the market, providing funny and surprising TV commercials, respecting the current spirit, to differentiate our commercials from our competitors (who are more focused on their products). Sony is also loyal to its core values and has always been...
Braun in Germany
Case study - 12 pages - Brand management
Braun is a leading global manufacturer of small electric appliances based in Kornberg, Germany. Founded in 1921 by Max Braun, Braun was owned by The Gillette Company, from 1967 to 2005. In 2005, The Gillette Company was acquired by Procter and Gamble. Braun's products are world-renowned for...
Starbucks knows how to make a good coffee
Case study - 35 pages - Brand management
Microsoft, Google, Dell etc everybody knows these famous firms which have conquered the world. What is common among these companies? They all are American and started with the initiative of passionate academics. Over the last few years, a new company has been growing in the world landscape i.e....
The Oakley Company
Case study - 13 pages - Brand management
The Oakley Company: In this article, we analyze the marketing strategy of the Oakley Company, especially the International one. We will analyze the marketing strategy of the company and its marketing plan regarding the Porter Marketing Mix and its 4Ps. We then, will build a marketing plan for the...
Red bull - Case study
Case study - 28 pages - Brand management
New wings to build brand equity: In the "Functional food" category, 70% of the market share was in the "stimulation drink" category in 2001. This amounted to $940 million. Marketing Expenditures in the same year were $245 million (25%). In a 250ml can of the drink, one can taste Red Bull's...
Creation of product
Case study - 5 pages - Brand management
For our project, we aim to create heating socks, named HotSweeteesSocks. This product is expected to reach maximum sales during winter. The heating socks are intended for everyone, whether men, women, or children. Their main use would be inside the house, even though they can also be worn inside...
The VSM Group
Case study - 8 pages - Brand management
VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....
McDonald's Corporation
Case study - 7 pages - Brand management
McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our life and even if the company didn't invent the...
The Rise and fall of Sunny Delight
Case study - 2 pages - Brand management
The soft drinks industry is a mature, which is comprised of giant firms such as Coca-Cola, PepsiCo and Cadbury Schweppes, who strive to push their long standing brands to the top of the selling charts. In spite of this cut-throat competition, the American consumer products giant proctor & Gamble...
The Case of Dasani
Case study - 32 pages - Brand management
Our consulting team was called by The Coca Cola Company to find a solution face to the Dasani brand situation. Our objective is to analyze and evaluate the opportunity of Coca Cola re-launching Dasani brand into the UK market in the autumn 2008. Problematic: Following which strategy and across...
Marketing plan: fresh juice
Case study - 9 pages - Brand management
As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people sporting; the numbers of light-products,…). At...
World Curio-Sity Ltd: Individual Case Study
Case study - 9 pages - Brand management
This document is designed to provide some outlines that will be used for marketing our products in the French market. This plan will also include a market analysis and a SWOT analysis for the target market. It will provide a detailed summary of the target market, the cultural perspectives,...
Coursework assignment: Marketing plan
Case study - 17 pages - Brand management
The Coca-Cola Corporation is the leader throughout the world in the soft-drinks market thanks to its international famous drink, the Coca-Cola. The company developed a range around the most unavoidable product (Diet Coca-Cola, Coca-Cola Zero, Cherry Coca-Cola…). The international firm has a...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King
Case study - 33 pages - Brand management
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
Allied Toys Inc. (2008)
Case study - 9 pages - Brand management
Allied Toys, Inc is a company based in NY, USA. Its activities are the development, manufacture and marketing of “high tech toys”. Some of these toys embody new inventions that are protected by a US patent. The production of the toys will be outsourced to China and the toys will be...
Final Strategic Analysis Report BIC
Case study - 39 pages - Brand management
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
Brasserie Duyck - publié le 05/03/2008
Case study - 4 pages - Brand management
This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local breweries that try to survive at the end of the 20th...
Wilkinson sword intuition
Case study - 12 pages - Brand management
Every woman old enough to remove hair knows the Wilkinson Sword Intuition. It is a product which has been launched on the women shaver market because it is a market which is strongly expanding nowadays and represents potential profits for producers: it became as competitive as the masculine...
International Marketing McDonald's and its strategy for success
Case study - 20 pages - Brand management
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Report and recommendations: Cathay Pacific - published: 04/03/2008
Case study - 7 pages - Brand management
The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...
How to promote a new form of selling books for the EFE Company?
Case study - 14 pages - Brand management
With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...
Rohm and Haas: Kathon MWX - published: 02/03/2008
Case study - 5 pages - Brand management
Since the conception of its new product Kathon MWX, Rohm and Haas has been failing to place it successfully in the market and achieving target sales. Being familiar to a marketing strategy appropriate for large industrial buyers, the company has tried to push its new product through this same...
