Abstract
This document is designed to provide some outlines that will be used for marketing our products in the French market. This plan will also include a market analysis and a SWOT analysis for the target market. It will provide a detailed summary of the target market, the cultural perspectives, economic growth, investment opportunities and government regulations. The main ambitions for this business plan will be as follows:
To conduct an analysis of France in terms of market prospects for World's Curio-Sity Ltd..
To identify our strengths, opportunities, threats and weaknesses as we prepare to go global.
The development of strategy targeted at improving business in the French markets.
Examining promotional opportunities, target markets and market forces.
Building a forecast plan, that will guide the company as it prepares to enter the French market.
It is the anticipation of World Curio-Sity Ltd that this business plan will improve the organizational effectiveness and the potential growth as it plans to enter the French market.
Product summary: World Curio-Sity ltd started recently as an idea, with friends who studied together at high school and had origins in Africa. Together we realized that it was possible for African tradition curios and artifacts, which fetched good business in the Australian market, to be sold there.
