Abstract
The Oakley Company: In this article, we analyze the marketing strategy of the Oakley Company, especially the International one. We will analyze the marketing strategy of the company and its marketing plan regarding the Porter Marketing Mix and its 4Ps. We then, will build a marketing plan for the Oakley Company to expand into the French market, and will present recommendations regarding the situation of Oakley. In the last part, we will decide whether or not to invest in the Company and explain why we took such a decision. The Oakley Company is an American leader in the domain of optics and is also a manufacturer of apparel, footwear and accessories which are inspired by the optics identity. On its domestic market, the turnover of the manufacturer is composed, 71.8% by optics, and 22.9% by AFA sales.
