Abstract
Please elaborate a 1500-word report on issues of Human Resources, which can be traced and encountered in this case study. Try to understand what is the issue around the allocation of the resources and how Charlotte Beers can solve her dilemmas. In 1989, the hostile takeover by WPP Group plc announced the first period of instability that Ogilvy & Mather, an advertising firm, knew. The continuing loss of big accounts such as Campbell Soup, Roy Rogers or American Express definitely lowered the legitimacy of the company at the beginning of the 1990s. In 1992, Charlotte Beers took over the CEO seat of O&M after succeededing in several professional experiences within various companies. There are no doubts that the changing environment of O&M was not taken into consideration enough by former CEOs. And the main objective of Beers was to redesign the brand image and vision, reshape the corporate culture, reorganize the structure and motivate people in order to value the company internally and externally, all this in accordance with the new context.
