Abstract
Nowadays, all the companies are focusing on adding more value towards customers in order to make them loyal. We are interested in finding out how Konica Minolta brings value to their customers. We will approach it by analyzing the market including the competitors and customers. Therefore, it would be possible to notice the differentiation between particular segments and also how the company differentiates itself from competition. We will also take a closer look on customer segments and buying behavior. At the same time, we will try to find out if innovation is important to the current market and what the company does in order to fulfill it. This will help to understand Konica Minolta's approach and how it relates to the market needs.
What is also intriguing for us is to find out about financial issues of the company and profitability of particular customer segments. After making this research, we will have an analytical overview of Konica's strategies and we will be able to assess the direction, in which the company is heading.
