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1118 results

30 déc. 2010
doc

Dominos pizza - Failures and key success factors

Case study - 8 pages - Management

With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...

30 déc. 2010
doc

Managerial analysis of companies based in the Netherlands

Case study - 4 pages - Management

Firstly, what is striking in the Netherlands is the common company spirit, this belief is generalized in the capacities of man to act and progress. This cultural aspect then induced a direction of pluralism, mediation and even negotiation. The Netherlands are the crossroads, crossed and...

30 déc. 2010
doc

The management of innovations at Google and its incubator, Google Labs

Thesis - 8 pages - Management

Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...

30 déc. 2010
doc

The management of the supply chain of Domaine de la Motte

Case study - 5 pages - Management

Description of activity The Domaine de La Motte is not far from Narbonne which is in the heart of Languedoc Roussillon. It includes nearly 175 acres of vineyards in Australia and specializes in the production of Chardonnay. The production area is mainly reserved for brands such as the...

29 déc. 2010
doc

Apple Inc. brand and SWOT analysis

Thesis - 9 pages - Management

The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...

29 déc. 2010
doc

Los Angeles, the anti-model of New York

Case study - 3 pages - Management

New York represents the very model of the global city. In such a city, combining the command centers in a city center is extremely important. Faced with this model, Los Angeles appears as an anti-model focusing primarily on the "suburbs". Will Los Angeles be the model city of the 21st century?...

28 déc. 2010
doc

Overview of management in Mars and Co. consulting firm

Thesis - 9 pages - Management

Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...

21 déc. 2010
doc

Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)

Thesis - 7 pages - Management

Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...

21 déc. 2010
doc

Trends and Innovations in Knowledge Management and CRM

Thesis - 4 pages - Management

Kalakota & Robinson (2001) state that ‘CRM is an integrated sale, trading, and service scheme that precludes lone showmanship and that counts on coordinated enterprise-wide actions.' Tiwana (2001) states that ‘CRM is a blend of enterprise methods and expertise that aims to realize a...

20 déc. 2010
doc

Study of Latin American societies in the context of urbanization

Case study - 5 pages - Management

One way to understand Latin American societies is to examine issues that cause conflict. These are most common when management tangles with urbanization, this has become a central issue, particularly since the late 1980s that saw the emergence to the "urban crisis" [1] . The articles in this...

13 déc. 2010
doc

Risk Management: Amazon.com

Thesis - 24 pages - Management

As the industry leader with largest market capitalization amounting to $79.48billion, Amazon.com (AMZN) is exposed to more risk compared to the others. The risk that affected Amazon the most is Operational risk. Due to the business environment which comparably new to others, Amazon has to go...

13 déc. 2010
doc

Iggy's Bread of the World: A Case Study

Case study - 4 pages - Management

Problem statement: Igor and Ludmilla Ivanovic, owners of Iggy's Bread of the World, have suffered a major collapse of the core culture of the organization following a fast and massive expansion. If the core values and culture that brought Iggy's initial success is not restored, the fast and...

13 déc. 2010
doc

Nespresso: Customers Benefits

Case study - 7 pages - Management

Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of Nespresso...

13 déc. 2010
pdf

Heineken company: Value Based Management

Case study - 20 pages - Management

The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...

10 déc. 2010
doc

Strategic Management: Starbucks

Thesis - 9 pages - Management

Starbucks is an American company selling coffee cup to customers in their own stores all around the world. This firm is more present in manufactured countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...

01 déc. 2010
doc

The factory of large distribution: Bonduelle de Lallio, Italy

Case study - 8 pages - Management

The choice of destination for my internship was not easy: I had a lot of tracks across Europe, but only one interested me: the plant Lallio Bonduelle, near Bergamo (40km from Milan) in Italy. After finding an internet shared apartment near the factory, I decided I was then left for a month in...

24 nov. 2010
doc

Strategy of the IKEA group - published: 24/11/2010

Thesis - 20 pages - Management

Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

24 nov. 2010
doc

How did HRM allow Alcatel to adapt to changes posed by the changing market?

Thesis - 9 pages - Management

We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...

24 nov. 2010
doc

Crisis management: mattel (2008) - published: 24/11/2010

Case study - 5 pages - Management

Mattel has been regarded as the undisputed leader in the global toy market. However, the company had experienced several problems during the second half of 2007, which led to the image of the company being tarnished. Many toys were recalled and this incident was widely reported by the media....

24 nov. 2010
doc

The Internal Communication at Carrefour

Thesis - 7 pages - Management

Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...

23 nov. 2010
doc

La Poste - Management of a company in change

Case study - 3 pages - Management

On 3rd October, the citizen referendum on the future changes in the status of the Postal system in 2010 showed a high proportion of French mobilization around this institution and their commitment to its public nature. A reform was put in place on March 2010 which transformed the post office,...

23 nov. 2010
doc

Mintzberg's approach to the organizational system

Case study - 5 pages - Management

Traditional conceptions that regulated the behavior of organizations in the late nineteenth century were based on the works of Henry Fayol (from France), Max Weber (from Germany), Frederick Taylor (from America) and their contemporaries. Their approaches was consistent the ‘top-down...

23 nov. 2010
doc

Corporate culture - published: 23/11/2010

Case study - 5 pages - Management

In the sixties, businesses still had an essentially rational management of the company. A little later, came an understanding of the enormous importance the human dimension in management. Economists in the late seventies highlighted this after their research on a new dimension of cultures- the...

23 nov. 2010
doc

Porsche and Volkswagen: The Union of David and Goliath

Thesis - 5 pages - Management

On the one hand, we have Porsche, the champion race car, the big-engined sports specialist available at exclusive rates. On the other hand, we have the Volkswagen Convertible, which is "popular" in the literal sense; the Beetle was the inaugural model, which is still essentially ‘a car for...

23 nov. 2010
doc

The Future Focus Limited Company

Case study - 8 pages - Management

Future Focus Limited offers an opportunity to students from all over the world to develop their language skills and do an internship extending from a month to half a year. The company has a diverse work atmosphere and is present in many work areas such as the management of travel agencies and...

23 nov. 2010
doc

Study of the managerial culture and practices of the United Kingdom - published: 23/11/2010

Case study - 5 pages - Management

The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...

23 nov. 2010
doc

Quality Management at BNP Paribas Loire Valley

Case study - 8 pages - Management

BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...

22 nov. 2010
doc

Management of the operations: the case of Large Optical (2005)

Case study - 7 pages - Management

GrandOptical is an affiliate of Grandvision. There are 120 total chain stores in France and Europe and an office at St Quentin in Yvelines. These stores are primarily located in shopping malls. These are opticians whose specificity is to provide ready eyeglasses in one hour. The customer then has...

22 nov. 2010
doc

Quality Control in Michelin

Essay - 10 pages - Management

As part of my internship for my 1st year Master of Project Management, I worked for the French Manufacturer of Tyres, Michelin. During this internship, I developed solutions to reduce waste materials in a sector of workshops and procedures of production of machines. The missions...

22 nov. 2010
doc

Literature Review: Innovation and Management

Thesis - 15 pages - Management

Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...