Study of the company Grand Optical
Case study - 15 pages - Management
Grand Optical is a chain of optical stores, which was created in 1989 with the opening of a single store in the mall of Belle Thorn in the Paris region. For the first time a laboratory was built within the institution and was in full view of the customers. This channel belongs to the group which...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to sports...
The grounding of Swiss Air
Thesis - 2 pages - Management
The grounding of the popular airline company SWISSAIR in the month of March 2002 marked the end of a long wait. This downturn resulted in the creation of a Swiss company which was repurchased in March 2005 by the German group Lufthansa. Our goal, as leaders, is to improve the financial position...
'To communicate and convince in a project' by Ramez Cayette (2008)
Book review - 4 pages - Management
In this book, the author outlines the best practices that underpin the success of a project; he highlights 10 such steps. Excerpt: "The first practice is to conduct a communication audit. This identifies the key players who are directly involved in the project, identify their positions (and those...
Toyota: General analysis of management
Thesis - 22 pages - Management
Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota consistently...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
Air Arabia: Company overview, market and competition
Thesis - 4 pages - Management
The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...
France telecom: The suicide crisis
Thesis - 17 pages - Management
France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...
An overview of Management approaches
Thesis - 4 pages - Management
There are many theories on management. Taylor's Classical Theory comprising Scientific Management, Fayol's Administrative Management and Weber's Bureaucratic Organization. Frederick Winslow Taylor (1856 - 1915, Philadelphia) is known as the Father of Scientific Management and is considered as one...
International development: Renault-Nissan Alliance
Internship report - 25 pages - Management
Offer diversity 1) Expansion of their ranges of products Component and platform sharing 2) Internationalization of sales Manufacturing advantages 1)Taking the most of each production system - Increased Renault's productivity by 15% 2)Creation of the AIMS which will be used in India and...
Decision making management: Fully reflected decisions against quick and reflexive actions in decision making
Thesis - 3 pages - Management
Any human activity calls for making decisions, which can be defined as a commitment to a course of action. The result of making decisions is the selection of an alternative over others. The process involves discovery, acquisition and combination of relevant information. People have different...
Change management: The difficulties in applying change processes - published: 12/10/2010
Course material - 8 pages - Management
When a company knows an important growth, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging the global service and functioning. But it is...
Risk Management: Top 10 risks of a Koninklijke Philips Electronics
Course material - 8 pages - Management
Philips Presentation Koninklijke Philips Electronics N.V., well known as Philips, is one of the biggest groups of the world in terms of electronics, household, music edition and medical equipment. In 2004, its sales reached € 30.3 billion and employed 161 586 people in more than 60 countries...
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built a...
US Leadership and Management
Thesis - 10 pages - Management
Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin Luther. In...
Change management: The difficulties in applying change processes
Internship report - 8 pages - Management
When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global service and...
Change management: The difficulties in applying change processes
Essay - 8 pages - Management
When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global service and...
What best explains people's willingness to work hard?
Tutorials/exercises - 6 pages - Management
To develop an answer to the question, “what best explains people's willingness to work hard?” it is necessary to look at some of the most influential motivational theories. However, before this, it is vital to have a clear understanding of the development of thought that led the...
Conference and Exhibition Management in Berlin
Essay - 11 pages - Management
Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006): •Hotels (53%) •Unusual venues (19%) •Conference / training centres (10%) •Multi-purpose...
Transversal case study - Montefiore Medical Center
Case study - 12 pages - Management
With more than 70,000 admissions per year, Montefiore Medical Center is one of the largest healthcare institutions in the United States and is the most dominant hospital in the Bronx borough of New York City, which is apparently one of the country's poorest neighborhoods. It has two major...
The role of conceptual models in strategic management
Essay - 7 pages - Management
Since many decades the corporate world has experienced significant changes. In order to remain competitive, companies must adapt themselves to the new changes. Strategic management is one of key success for competitiveness. To achieve the company's goals, strategic management models have been...
Case study : CSR policy and corporate governance, Casino group, annual report 2007
Case study - 10 pages - Management
Sustainable development can be defined as 'trying hard to answer to the present's needs without compromising the capacity to satisfy the future generations needs'. Sustainable development has three pillars, the social aspect, the ecological aspect, and the economic aspect. In fact,...
Risk Management
Essay - 8 pages - Management
The risk management process is definitely marked by several steps that have to be respected in order to avoid financial risk exposure. It actually starts with the establishment of the context for strategic, organizational as well as risk management criterion according to each evaluated risk. The...
Starbucks - Organisation and Management
Case study - 9 pages - Management
In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...
Public Relations
Essay - 4 pages - Management
The term 'public relations' is recognized and widely used by many people. However, it is often misused and misunderstood. It is sometimes confused with press release and publicity. A career in public relations is wrongly perceived as the perfect job for people who enjoy parties and...
The public relations department & its functions
Essay - 3 pages - Management
The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising,...
Strategic management of EDF - Electricité de France (in 2010)
Case study - 35 pages - Management
From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...
Goals and planning of Starbucks Coffee Company
Case study - 6 pages - Management
This paper examines strategic management, which includes business decisions and actions that define the organization's missions and objectives, determine the most effective utilization of organizational resources, select best ways of action to achieve its goals and missions, and seek to...
Intercultural Management - example of the Intel companyin China
Case study - 10 pages - Management
A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...
Can socially responsible firms increase their profits? - The case of 'The Body Shop'
Case study - 63 pages - Management
Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in the new context of globalization,...
