Logistical evaluation of Igeho Basel 2011
Essay - 8 pages - Management
IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel industry. IGEHO till...
The Salvation Army
Case study - 20 pages - Management
We, the Salvation Army as an evangelical part of the Christian church, are among the largest providers of social aid in the world by following the objectives of “the advancement of the Christian religion of education, the relief of poverty, and other charitable objects beneficial to society...
Case study: Green Kitchen
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource assistant to...
Case study: Green Kitchen - publié le 21/03/2012
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource assistant to...
Brand management in a business strategy of an enterprise
Essay - 5 pages - Management
Disney CEO Michael Eisner said: “when the choices have become vast, the only things that will matter are brand names”. So in the context of free play of market forces and rude competition in the world economy of today, an efficient management of brand is a key factor in a business...
Discussion of employee motivation - Different theories - published: 12/03/2012
Essay - 10 pages - Management
Motivation comes from the Latin word “movere”, to move (Kreitner, 1998) and is defined in organizational context as “the willingness to exert high levels of efforts towards organizational goals, conditioned by the efforts' ability to satisfy some individual needs” (Robbins,...
Discussion of employee motivation - Different theories
Essay - 10 pages - Management
Motivation comes from the Latin word “movere”, to move (Kreitner, 1998) and is defined in organizational context as “the willingness to exert high levels of efforts towards organizational goals, conditioned by the efforts' ability to satisfy some individual needs” (Robbins,...
The relevance of employee motivation for change management
Essay - 6 pages - Management
As highlighted by the work of several authors such as Jalajas & Bommer (1999) or Stumpf & Hartman (1984), motivation has become considered as one of the main elements influencing different work-related factors. As summarized in the work of Vithessonthi & Schwaniger (2008), motivation has been...
Strategic management analysis: Puma - publié le 09/03/2012
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...
Strategic management analysis: Puma
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...
Analysis of LVMH - publié le 26/02/2012
Thesis - 10 pages - Management
The LVMH (Moet Hennessy Luis Vuitton SA) luxury brand has the following shareholder capital structure described in Figure 1-1 below. The main shareholders are the Group Arnault with 47% shares in personal property. 28% of the shares are held by foreign institutional investors and 17% are held by...
Analysis of LVMH
Case study - 10 pages - Management
The LVMH (Moet Hennessy Louis Vuitton SA) luxury brand has the following shareholder capital structure described in Figure 1-1 below. The main shareholders are the Group Arnault with 47% shares in personal property. 28% of the shares are held by foreign institutional investors and 17% are held...
Analysis of General Motors - publié le 16/02/2012
Essay - 6 pages - Management
General Motors Company incorporated in 1908 is a multinational car manufacturer with headquarters in Detroit, Michigan. In this case study, GM intends to offer products with either less energy consumption or consumption of new fuel, with new design. Actually, General Motors possesses rich...
Analysis of General Motors
Case study - 6 pages - Management
General Motors Company incorporated in 1908 is a multinational car manufacturer with headquarters in Detroit, Michigan. In this case study, GM intends to offer products with either less energy consumption or consumption of new fuel, with new design. Actually, General Motors possesses rich...
Cultural differences in business and comparison between the American, English and French management style
Essay - 6 pages - Management
Progress in telecommunication and transportation technologies has resulted in unprecedented growth in international trade in general and transatlantic trade (between the European Union and North America) in particular. As a result, Europeans and North Americans often interact to negotiate and...
Google: a full presentation of the company, its activities and strategies
Essay - 18 pages - Management
Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...
Case study - 18 pages - Management
Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet site which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...
Strategic marketing management: Debenhams
Essay - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Strategic marketing management: Debenhams - publié le 29/01/2012
Case study - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Virgin group
Case study - 4 pages - Management
Sir Richard Branson, the well known British creator of the Virgin Group, began to build his business by establishing the Virgin Records in 1972. Since this date the Virgin brand has never ended to grow and develop various branches, such as Virgin Atlantic Airlines, Virgin Train, Virgin Card,...
Technodeal.com
Case study - 11 pages - Management
The company concept we have developed is called “Technodeal.com” The principle of the company is to develop the consumer to consumer technology market. We would like to create a website which targets to facilitate deals of new technologies products between French web users. To be more...
Framissima Aquis Capo di Corfu
Case study - 27 pages - Management
Corfu, the island of grace and politeness is the northeast island in the Ionian Sea. It lies opposite the coast of Epirus mainland and a narrow strait of 1.5 nautical miles separates it from Albania in the north. Corfu is the capital of the seven Ionian Islands with an area of 592 square...
Carmanah case study
Case study - 5 pages - Management
Carmanah is a company that designs, manufactures and distributes solar LED products for a wide range of industrial and commercial lighting applications. We will study the strategy to adopt for a potential international expansion in France, dynamic European country. Global Positioning: Carmanah...
Software Review
Case study - 2 pages - Management
Facebook has turned into the place where people from around the world exchange ideas and keep in touch. The contact with friends and unknown users of the world has become easy due to Facebook. However, the Facebook app store is also a major part of this application. Today ample things are...
Catalogue of goods
Sample letter - 1 pages - Management
Your advertisement published in the Guardian caught our attention. Indeed, we were immediately interested in your hand-made sofa-beds. We would be grateful if you could, send us your illustrated catalogue. Furthermore, we would like to be aware of the different prices, the quality of the...
Strategic management - publié le 02/01/2012
Internship report - 8 pages - Management
Context: Our firm, SYNERGIA is a medium-sized company that makes environmentally friendly cosmetics - cosmetics cover different and important sectors of goods such as make-up, alcoholic fragrance, beauty and care products, hair care, body products (…) We operate, up to this present-day,...
The impact of smart phones on business and private life - published: 19/12/2011
Essay - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
The impact of smart phones on business and private life
Internship report - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
Are company stress management programs effective?
Course material - 16 pages - Management
France has very specific characteristics on stress at work, problems such as suicide are much more frequent than elsewhere. Ironically, France is a country where firms are trying to reduce stress problems. The French case is a good example to study in the current context. The question is:what...
Strategic Management: Stribe Stout Company
Internship report - 12 pages - Management
Tribe Stout Company was founded in 1980 by John Murphy, a former Brewer who was awarded for his products. This is a small family-run company composed of about twenty employees. The company is in a very touristy city of Ireland, Galway. It creates local beer sold in hotels and bars only inside the...
