Abstract
Risk management is about choices and decision-making. Choices and decision the company makes are totally dependent on its risk profile. Its risk profile can be risk averse, risk neutral or risk seeking, it depends on the company strategy in terms of risk management. Risk management consists in handle risks to manage them. Risk management is used to identify risks in order to develop an accurate risks portfolio to optimize all risks putting in place a strategy focusing on critical risks.
The main aim of the risk management is to avoid haphazard risk quantification monitoring them. Of course, risk management is able to support the business and to optimize outcomes. Four mains steps compose the risk management process: risk identification, risk assessment, risk monitoring and finally risk control.
There are different kinds of risks as business risks, market risk, credit risk or operational risk. In this study, different business risks are analyzed for several reasons explained . The main objective of this study is to define what direction to go and what changes could be implemented in Danone risk management in order to boost its share price.
