Abstract
Interpretation: Are there any indications that Vestas suffer from through their success. Good hints will be provided to Mr. Engel on how to reach the mission or a new mission will be recommended. Scope: We are focusing on the wind turbine market and industry whenever this is mentioned in the assignment. Also we are mainly focusing on innovation within the organisation.
Models/theory: In the assignment there are used the success syndrome model, where Schiens model is mentioned. Besides that the organizational consequence model is used. Within this model the innovation barriers and SECI model is mentioned. In the conclusion the IEM model is used.
