Abstract
Since the end of the Second World War, the international exchanges took an increasing scale and continued to develop in all the domains: goods, capital, knowledge, technology and culture. All the continents became interdependent and the ecological problems which touch the whole planet contribute widely to strengthen the awareness of this essential phenomenon. Humanity displays itself in an interconnected system, made up of multiple elements having each a role and a function more or less of strong influence.
Companies, groups of companies and authorities hold the main roles but these actors are apparently uneven in dimension and in power; the problem of the arbitration of their dialogue and their respective power thus raises. Two types of strengths are going to take place: those encouraged by the market which we still qualify as "anonymous forces of the offer and the demand" on one hand, those resulting from negotiations (and balance of power which underlie them) to organize the social life by correcting the not necessarily harmonious results of a market economy, on the other hand.
Management as action (or art, or way) to run an organization, to lead it, to plan its development, to control it, will have to integrate this double dimension of the behavior of a company; this looks for an explicit balanced growth rather than undergoing without reacting to the constraints delivered by the environment.
The manager will thus have at the same time the task to look for the best adaptation to the current evolution or to react to the opportunities that the international environment is offering to him, and to act in a favorable way, for the future of the company. Adaptation and anticipation are the missions of a manager.
