Abstract
The SWOT model, abbreviation of "strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its activity. This model is built as a matrix, which helps the company to link and analyze the four factors to draw its strategy.
In this assignment, we aim to identify and discuss the contribution of Porter's five forces model to the SWOT analysis. In order to do this, we will first introduce Porter's five forces model.
Porter's five forces model had been developed by M.E. Porter in 1980, as a complex framework to help a company to identify the different aspects of its industry and the impacts between them and the industry. It includes the competition industry, the entrants (or the barriers to entry), the buyers, the substitutes and the suppliers of the industry. This model is one of the leading frameworks to build a strategy, it helps companies to choose and implement a strategy coherent with their environment, in order to be profitable and safe in their industry.
