Licensing in taxi market
Dissertation - 18 pages - Business strategy
The aim of this study is to provide insight into two different experiences with both regulation and deregulation policies, in order to give an outline of the extent to which the expectations of these policies are fulfilled. The study was carried out in two European capital cities: Brussels and...
Corporate audit project: Dior
Case study - 16 pages - Audit
The duet Arnault - Galliano is supplemented with wonder: of creative dimension which assembles crowd and other the cold effectiveness of the businessman. Their collaboration will lead to a true handing-over in saddle of the mark: this one attracts from now on younger and more international...
The Israeli way of managing. What are the issues of management in Israel today? - published: 17/01/2005
Essay - 7 pages - Management
Israel as a formal State is a new country, but its influence as an economically dynamic partner worldwide is undeniable despite the poorness of its natural resources and the war. At the start, its population was 806 000 in 1948 but it has been estimated in 2003 to be more than 6.5 million people,...
The Israeli way of managing. What are the issues of management in Israel today?
Thesis - 7 pages - Management
Israel as a formal State is a new country, but its influence as an economically dynamic partner worldwide is undeniable despite the poorness of its natural resources and the war. At the start, its population was 806 000 in 1948 but it has been estimated in 2003 to be more than 6.5 million people,...
China's Beer Wars South Africa Breweries. SABMiller case
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....
China's beer wars South Africa Breweries. SABMiller case - published: 16/01/2005
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....
Cross cultural management - Globalization
Essay - 7 pages - Management
Globalization is a very up-to-date and highly debated topic, since economists have realized that the human society has really changed since the beginning of globalization. However, this observation is not new. Human society has always practiced international exchanges with trade routes like the...
Anita Roddick, entrepreneur, Body shop
Essay - 14 pages - Business strategy
The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...
Cadbury Schweppes: The Strategic Dilemma of Trebor Bassett
Case study - 13 pages - Business strategy
Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international player in the late 1980s and was admired by its peers for...
Is it easier to set up a small firm in the United Kingdom (Yorkshire) rather than France (Rhone Alpes) ?
Dissertation - 43 pages - Startup, entrepreneurship
The subject of my dissertation is: "is it easier to set up a small firm in the United Kingdom (Yorkshire) than in France (Rhone Alpes). The subject is extremely interesting for me due to the business feasibility that the concept of globalization offers. For a student in European Business it's...
The Delignes case study
Essay - 17 pages - Business strategy
Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...
Hewlett-Packard: The Flight of the Kittyhawk
Case study - 10 pages - Business strategy
The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...
Case study: Amazon.com
Case study - 6 pages - Business strategy
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Case study: PepsiCo
Case study - 7 pages - Business strategy
PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...
Exporting French toys to Canada - published: 07/10/2004
Market study - 20 pages - Business strategy
Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...
Exporting French toys to Canada
Market study - 20 pages - Business strategy
Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...
How to launch a business model based on the Internet and that generates profits?
Market study - 74 pages - Business strategy
The aim of that paper is to give to the reader a clear view about a Web/Internet Project. There are some similarities between a Web Project and projects in general but there are some specifications to be considered while working on a Web Project. Some parts of the Web Project have to be really...
The Disney licencing
Case study - 8 pages - Business strategy
Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements. Marketing is therefore, both a philosophy and a set of techniques which deals with research, product design and development, pricing, packaging, sales and sales...
Cisco financial analysis
Financial analysis - 6 pages - Finance
The computer network industry had undergone an economic slowdown of 4% in 2002/2003, after two years of sustained growth with two figures. Moreover, many computer network suppliers outsource their production to reduce their cost. As a consequence there were mass redundancies in Alcatel, Cisco and...
United colors of Benetton: One suucess story
Case study - 16 pages - Business strategy
One of the 5 best-known brands of the world, Benetton is unanimously cited for its scandalizing campaigns it launched at the beginning of the 1990's. It is obvious that the advertisement campaigns provoked violent reactions in the public, but one has to consider that those campaigns made...
Negotiating strategy
Case study - 60 pages - Business strategy
Negotiation is generally defined as a dynamic process through which several parties (at least two) try to solve a "conflict", whether active or latent, which opposes them, and freely look for an "agreement". The conflict (opposition of opinions and/or interests) is "omnipresent and inevitable":...
The resistance to change : how to understand it in order to overcome it better
Essay - 33 pages - Management
This project investigates the reasons for resistance opposed within an organization to change. It concentrates on an individual dimension of the resistance, in opposition to the organizational dimension featuring the traditional stakeholders' interactions. It analyzes in detail, the factors...
The advantages of fidelity programme for an airline company
Essay - 12 pages - Business strategy
Customer loyalty as defined by Brown is the result of an oganization creating a benefit for a customer so that they will maintain or increase their purchases from the organization. True customer loyalty is created when the customer becomes an advocate for the organization, without any incentive....
Presentation of Dell firm
Case study - 25 pages - Business strategy
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
French Wine Exports
Market study - 14 pages - Business strategy
In 2002, the sales turnover of wine in the world market was estimated to be around 101.5 billion euros, which is equal to the size of world cosmetic market and 3 times the size of disc market. The sales turnover in volume was increased to 224.8 million consumed hectolitres.In the current scenario...
Corporate strategy: Sensimor
Case study - 21 pages - Business strategy
Sensimor AB's Headquarters is located in Västerås' Technology Park. It was set up in 2002 as the spin-out of ABB. The company's mission is to combine high-end laboratory equipment with front line industrial automation technology. In this project we will analyze Sensimor's...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
The entry of Kellogg's on the Hungarian market
Case study - 28 pages - Business strategy
The year 1999 marked the biggest challenge in our company's history which was the internal restructuring of our production and sales. One can imagine that this process is probably a time consuming process. Besides that, we also acquired Keebler Foods in 2000. As a result of the purchase...
The entry of Falke group on the Saudi Arabia market
Case study - 44 pages - Business strategy
Facing an increasingly difficult economic environment in Europe, the FALKE Group as a traditional German family business, needs to enlarge its perspectives in future and think about entering further markets. Due to its organizational structure and its size, the company has always operated in...
Analysis of the French Public railways company strategy
Market study - 25 pages - Business strategy
The SNCF (Société Nationale des Chemins de fer Français), the French Public railways company has implemented revenue management for the high speed trains. In this study, we will analyze the key factors to succeed in the railways business in relation to revenue management. To achieve this goal, we...
