The need for a balanced scorecard at MARSAMAROC 2012
Case study - 7 pages - Accounting
The Balanced Scorecard framework, proposed by Robert S. Kaplan and David A. Norton, is one of the most evident achievements of performance measurement revolution. Since 1980s many authors have realized the inadequacy of traditional performance measurement systems, based on traditional Managerial...
Starbucks coffee: Case study - publié le 03/09/2012
Case study - 24 pages - Business strategy
Starbucks Corporation is a leading roaster and retailer of coffee in the world. The company has been in existence since 1972 and has grown to be in over 16,000 locations in more than 50 countries (Starbucks, 2010). The company serves millions of customers every day offering them the best services...
Starbucks coffee: Case study
Case study - 24 pages - Business strategy
Starbucks Corporation is a leading roaster and retailer of coffee in the world. The company has been in existence since 1972 and has grown to be in over 16,000 locations in more than 50 countries (Starbucks, 2010). The company serves millions of customers every day offering them the best services...
Starbucks coffee - publié le 03/09/2012
Case study - 43 pages - Business strategy
-A leading roaster and retailer of coffee in the world” -in 1972 -16,000 locations -50 countries -Working environment and culture is family oriented -Employees -Highly trained on each steps of the processes. -Training programs ? teach them. Staff-Customers Contacts: - Taking the order -...
Grand-River transit light rail service
Case study - 22 pages - Business strategy
The Waterloo Region will see the construction of a Light Rail Transit system in 2014. This transit system will be owned and managed by Grand River Transit, the current operators of the Region's bus transit system. This document uses the concepts of services marketing in order to provide...
Logistical process of Heineken beer - publié le 23/08/2012
Case study - 8 pages - Business strategy
In this paper we are discussing about Heineken beer from a logistical aspect. In the first section we deal about beer in general: history, ingredients, brewing and varieties of beer. Then we continue with describing the supply chain of beer which is followed by the comparison of two countries,...
Logistical process of Heineken beer
Case study - 8 pages - Business strategy
In this paper we are discussing about Heineken beer from a logistical aspect. In the first section we deal about beer in general: history, ingredients, brewing and varieties of beer. Then we continue with describing the supply chain of beer which is followed by the comparison of two countries,...
How do you determine the "right price" for tourism products? - publié le 22/08/2012
Case study - 29 pages - Business strategy
The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at the...
How do you determine the "right price" for tourism products?
Case study - 29 pages - Business strategy
The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at the...
The relevance of loyalty programs and shopper information sharing as innovative and sustainable ECR strategy
Case study - 20 pages - Business strategy
The Efficient Consumer Response is based on several fundamental elements: the right mix of products, optimal management of shelf space, efficient replenishment, providing the "right product at the right place and the right time”, effective promotion, streamlining operations, business...
Can we consider corporate social responsibility (CSR) as a mean of recognition for multinational company?
Case study - 70 pages - Business strategy
Ethics has been a very important subject for thinkers since ancient times. The definition of ethics, a reflection on the reasons for desiring justice and harmony and how to achieve these, will be a valuable aid in the development of this thesis. It establishes the criteria for acting freely in a...
Can we consider corporate social responsibility (CSR) as a mean of recognition for multinationals company?
Case study - 70 pages - Business strategy
Ethics has been a very important subject for thinkers since ancient times. The definition of ethics, a reflection on the reasons for desiring justice and harmony and how to achieve these, will be a valuable aid in the development of this thesis. It establishes the criteria for acting freely in a...
New realities - How can change management lead to success?
Case study - 22 pages - Startup, entrepreneurship
This study on Change management took place during an opportune time in the course of my studies. In fact, I currently work at Carrefour, the second largest supermarket chain in the world after Walmart, where they are currently undergoing major changes in order to streamline costs. The most...
Is stealth marketing both effective and ethical?
Case study - 20 pages - Startup, entrepreneurship
Many people today believe that there are too many advertisements. There are advertisements for everything and anything, and they are everywhere; on bicycles, cash register receipts, parking cards, pizza boxes, shopping carts, cups, etc. For instance, advertisers believe that a person sees from...
Management and organization
Case study - 4 pages - Business strategy
Interpersonal skills: Understanding human behavior plays an important role in manager's effectiveness. It will help the organization to get and keep high performing employees. Management functions: - Planning: Define goals, establish a strategy, developing plan and coordinate activities -...
Mr. Bricolage SA: Financial analysis
Financial analysis - 30 pages - Business strategy
Mr. Bricolage is a French company which offers Do-It-Yourself (DIY) products and services. The Group has been created officially in 1980, in Fleury-les-Aubrais. At the origin, in 1955, different stores of DIY were created, especially in the North of France. In 1965, the Association Nationale des...
The Danone group
Case study - 12 pages - Management
Danone is a French food company founded in 1973, formerly BSN Gervais Danone. The company became a major international player in the production and marketing of fresh dairy products, packaged water, child nutrition and medical nutrition. The name comes from a merger between the group Boussois -...
Destination enterprise: Honda
Case study - 35 pages - Business strategy
Our group consists of 7 members with 5 different nationalities. The enterprise chosen for our study is Honda Brest. Progress on what will be the eventual report has been very slow due to issues within the group for the past few weeks but it is now on a rapid increase. Only 3 of the people in our...
Guess
Case study - 54 pages - Business strategy
Mission: “We provide you more than a bag: it meets at the same time your usefulness need for all your daily moving and also respects your esthetic desire, all this at an affordable price!” Strategic Objectives: External Audit: Big competitors (Diesel, Calvin Klein…) Cheap...
McDonald's communication across China and France
Case study - 20 pages - Business strategy
McDonald's is a world-wide chain of fast-food restaurants. The first one was opened by the McDonald brothers in California, USA in 1940. It offers a large variety of burgers, french fries, nuggets and sodas. McDonald's serves more than 60 million people in 117 countries every day. The first...
Case study: British Airways vs Unite Union
Case study - 4 pages - Business strategy
While the latest dispute between British Airways' management and employees was in 1997, the company has experienced the 2010's most significant dispute. It involved 12,000 members against the reduction in cabin crewmembers due to a bad financial position (loss of £1bn over the two previous...
Intercultural management: Sweden
Case study - 17 pages - Management
With the globalization and our studies in international management, we are more and more faced to different cultures. That is why it is important to be interested and open minded to other culture if you want to succeed at an international level. Often, businessmen from other culture don't expect...
Skype case study - publié le 16/07/2012 - published: 16/07/2012
Case study - 13 pages - Business strategy
Nowadays, Skype is known and used by every person owning a computer either a PC or a Mac, it is even available on smartphones now. It has revolutionized the world of telecommunication and change the world of e-business. This service has been provided by Microsoft since 2011, allows users to...
Skype case study - publié le 16/07/2012
Case study - 13 pages - Business strategy
Nowadays, Skype is known and used by every person owning a computer either a PC or a Mac, it is even available on smartphones now. It has revolutionized the world of telecommunication and change the world of e-business. This service has been provided by Microsoft since 2011, allows users to...
Sony's logistics department
Case study - 4 pages - Management
Sony is a Japanese company, founded in 1946, by an engineer and physicist. The company really began to develop in 1954 after received a license for the manufacturing of transistors, this major event has set the group out to conquer the Asian market. The strategy of the founder was to view the...
Responsible concepts and start-ups, a new way to differentiate in the international market?
Case study - 35 pages - Business strategy
These last years, we discovered the development of many ecological concepts as sustainable development became respected and understood by people and so consumers. As the Ademe, (French Environment and Energy Management Agency) shows, from 2006 to 2008, 66% of French people feel concerned by...
Mergers and acquisitions - Brazilian beer negotiation - publié le 11/07/2012
Case study - 12 pages - Business strategy
Today several companies choose to combine in order to create only one entity. They an decide to merge for various reasons, it can be to create values, acquire a financial stability situation, improve its strategic position or to offer the stockholders of one company securities. They are also...
Mergers and acquisitions - Brazilian beer negotiation
Case study - 12 pages - Business strategy
Today several companies choose to combine in order to create only one entity. They can decide to merge for various reasons, it can be to create values, acquire a financial stability situation, improve its strategic position or to offer the stockholders of one company securities. They are also...
Implementation of Halal delight
Case study - 18 pages - Business strategy
In Arabic means permitted or lawful. HALAL FOOD:Foods allowed under Islamic dietary guidelines, from the Koran.HARAM, prohibited food:- pork- animals that were dead prior to slaughtering- animals not slaughtered properly or not slaughtered in the name of Allah- blood and blood by products-...
Risk management: Danone - publié le 11/07/2012
Case study - 20 pages - Management
Risk can be defined as the exposition to a potential danger of a situation or a particular activity. It can be said that all activities are linked to risk more or less important. Another general definition says that a risk is “a probability or threat of a damage, injury, liability, loss, or...
