Abstract
DACIA simply wanted to show the blatant truth to people, since this truth can be easily proven by a fact: the Logan is the cheapest car available on the market. Here, tt just requires a standard animation, followed by the final message, the price and the brand logo. The message is clear and efficient, because it explains to us that the Logan knows no rival and that it is the reference in terms of price. Moreover, the voice in the commercial uses a simple but strong rhetoric question: "do you know what diesel-driven car is the cheapest?" Still, no need to give it a thought! The answer directly follows up, with the price displayed clearly. Thus, thanks to this commercial, Dacia could let every viewer know that the Logan is the most price competitive car. In short a very classical yet efficient advertisement.
