Abstract
Agricola is a medium sized company, which specializes in agricultural equipment. It is also active internationally. However, Agricola does not have any knowledge in electronic and electromechanical technologies. When launching its new product, ENSILOR, the R&D department noticed that the new machines should have electronic and electromechanical components. These components can be supplied by Componit. This lack of knowledge in technology can have several bad effects on the transaction between Agricola and Componit. Agricola may not be able to define precisely what it needs because it has never used this kind of technology before. They are liable to make a mistake when they ask something of Componit. Moreover, the transaction could put Agricola in a weaker position than Componit because the latter is the expert in the technology and can sell the products at a higher price, especially because Agricola is not used to purchasing this kind of technology. Finally, even if Agricola manages to buy the products it needs from Componit, it will have difficulty managing the technology needed in producing ENSILOR. Indeed, if nobody in the company is used to using the technology, nobody can fix the problems the machines may develop.
